What is GoToTags?
GoToTags operates at the intersection of physical asset management and digital transformation, specializing in NFC, UHF RFID, and barcode technologies. The company provides a comprehensive suite of products, including specialized tags, encoding systems, and integrated software solutions such as the GoToTags Cloud and Desktop App. By bridging the gap between physical objects and digital experiences, GoToTags enables enterprises to optimize supply chain visibility, enhance consumer engagement, and streamline operational workflows.
The company's market position is defined by its end-to-end approach, offering not only the physical hardware—such as printers and readers—but also the software architecture required to manage complex data streams. This holistic strategy allows GoToTags to serve a diverse global clientele, ensuring that businesses can effectively deploy and manage large-scale identification projects with precision and reliability.
How much funding has GoToTags raised?
GoToTags has raised a total of $300K across 1 funding round:
Angel/Seed
$300K
Angel/Seed (2015): $300K with participation from Mucker Capital
Key Investors in GoToTags
Mucker Capital
Mucker Capital is a venture capital firm that specializes in Seed and Series A funding for startups located outside of Silicon Valley, providing hands-on guidance and expertise to help founders build sustainable businesses.
What's next for GoToTags?
With this recent strategic investment, GoToTags is poised to enter a new phase of growth, focusing on the expansion of its cloud-based software capabilities and the refinement of its hardware ecosystem. The company is expected to prioritize R&D initiatives that enhance the interoperability of its RFID and NFC solutions, catering to the increasing complexity of industrial and retail environments.
Looking ahead, the firm will likely leverage its strengthened financial position to explore new market verticals and deepen its footprint in the global IoT sector. By continuing to innovate within the identification technology space, GoToTags aims to set new standards for connectivity, ensuring that its clients remain at the forefront of digital transformation. The focus remains on scaling sustainable business operations while maintaining the technical agility that has defined its market presence to date.
