What is Goodr?
Founded in 2015, Goodr specializes in creating "$25 Active Sunglasses for Anyone" that are designed to be No Slip, No Bounce, All Polarized, and All Fun. The company's product philosophy centers around four core principles: Fun, Fashionable, Functional, and Ffordable. These attributes make their sunglasses suitable for a wide range of activities including running, biking, golfing, and skiing. Goodr products are available directly through their website, their Los Angeles retail store, The Goodr Cabana, and major national retailers such as REI and Fleet Feet. The brand has garnered recognition from leading publications like Runner's World, Outside, and GQ, validating its market appeal and product quality.
How much funding has Goodr raised?
Goodr has raised a total of $350K across 1 funding round:
Debt
$350K
Debt (2020): $350K with participation from PPP
What's next for Goodr?
With the recent strategic investment and its substantial total funding, Goodr is well-positioned for its next phase of expansion. The company's late-stage funding context suggests a focus on scaling operations, potentially enhancing distribution channels, and further developing its product lines to meet growing consumer demand. This capital infusion will likely enable Goodr to solidify its market leadership, explore new product categories, and reinforce its brand identity as a provider of high-quality, fun, and accessible activewear accessories. The company's commitment to its core values of fun and functionality, combined with strategic financial backing, points towards continued innovation and market penetration.
See full Goodr company page
