What is Goodfish?
Founded in 2020, Goodfish is dedicated to creating delicious, healthy, and planet-friendly salmon snacks. The venture, co-founded by global icon Bear Grylls and Harmless Harvest founders Douglas Riboud and Justin Guilbert, aims to make sustainable seafood accessible to all. Leveraging upcycled wild-caught Alaskan salmon skins from one of the world's most sustainable fisheries, Goodfish offers a clean protein source rich in omega fats and marine collagen. The company's mission is to positively impact the seafood industry by increasing the economic independence of sustainable fisheries, particularly in Bristol Bay, Alaska, which faces threats from proposed mining projects. Goodfish is positioned as a leader in the sustainable food movement, offering a guilt-free snacking experience that is both good for consumers and the environment.
How much funding has Goodfish raised?
Goodfish has raised a total of $4M across 1 funding round:
Series A
$4M
Series A (2021): $4M with participation from Siddhi Capital and AF Ventures
Key Investors in Goodfish
Siddhi Capital
Siddhi Capital is an investment firm that likely focuses on providing capital for companies in various sectors, potentially including consumer goods and sustainable ventures.
AF Ventures
AF Ventures is a venture capital firm that typically invests in early-stage companies, with a possible specialization in food, beverage, or consumer product innovation.
Undisclosed investor
An undisclosed investor participating in the funding round, indicating a strategic interest in Goodfish's mission and market potential.
What's next for Goodfish?
With the recent infusion of major strategic investment, Goodfish is poised for accelerated growth and market penetration. The enterprise-level funding will likely be directed towards expanding production capabilities, enhancing marketing and distribution efforts, and further developing innovative product lines. The company's focus on sustainability and its unique product offering, backed by prominent figures and investors, positions it favorably to capture a larger share of the health-conscious consumer market. Future developments may include strategic partnerships and continued efforts to advocate for the protection of vital Alaskan fisheries, reinforcing its dual mission of commercial success and environmental stewardship.
See full Goodfish company page