What is Goodbuy?
Goodbuy operates as a specialized fintech platform designed to empower credit unions by facilitating the seamless opening of small business accounts. The company provides a branded marketplace that connects credit unions with their local business members, effectively creating a symbiotic ecosystem that fosters economic development. By integrating directly into existing credit union workflows, Goodbuy enables institutions to differentiate their service offerings, increase non-interest income, and deepen member engagement through targeted marketing channels and value-added benefits. The platform serves as a vital business development engine, transforming how credit unions interact with the small business segment in an increasingly digital-first economy.
How much funding has Goodbuy raised?
Goodbuy has raised a total of $1M across 1 funding round:
Other Financing Round
$1M
Other Financing Round (2026): $1M with participation from Together Credit Union, Reseda Group, and Maps Credit Union
Key Investors in Goodbuy
Together Credit Union
A long-standing financial institution based in St. Louis, dedicated to providing comprehensive banking services and personalized financial support to its members.
Reseda Group
A credit union service organization focused on driving innovation through digital solutions, financial literacy tools, and strategic fintech partnerships.
Maps Credit Union
An Oregon-based financial institution providing a diverse array of personal and business banking services to the Mid-Willamette Valley community.
What's next for Goodbuy?
Looking ahead, the strategic deployment of this capital will likely focus on scaling the platform's integration capabilities and expanding its reach to a broader network of credit unions. As the company moves into its next phase of growth, the focus will remain on refining the user experience for both credit union administrators and their small business members. By prioritizing feature development that drives deposit growth and member retention, Goodbuy is poised to become an indispensable utility for credit unions aiming to remain competitive against larger commercial banks. The company's roadmap suggests a continued commitment to fostering community-level economic value through technological innovation and strategic partnerships.
See full Goodbuy company page
