What is Good?
Founded in 1941 and headquartered in Winamac, Indiana, Good Oil Company has evolved from a traditional petroleum delivery service into a diversified enterprise. The company currently manages a robust portfolio that includes the sale and distribution of heating and agricultural fuels, alongside a significant retail presence. By operating 17 convenience stores and supplying over 100 dealer locations under major national banners such as BP, Citgo, Marathon, and Phillips 66, the firm has established a comprehensive supply chain network. Their integration of digital tools, including a proprietary mobile application and customer loyalty programs, reflects a strategic pivot toward data-driven consumer engagement in the retail fuel sector.
How much funding has Good raised?
Good has raised a total of $1M across 1 funding round:
Debt
$1M
Debt (2020): $1M with participation from PPP
Key Investors in Good
PPP
Public-Private Partnership
What's next for Good?
The recent capital injection is expected to accelerate the company's modernization initiatives, particularly regarding its retail convenience store network and digital customer experience platforms. As the energy sector faces increasing pressure to innovate, Good Oil Company is likely to leverage this financing to optimize its supply chain logistics and expand its dealer network. By focusing on operational efficiency and consumer-facing technology, the firm aims to solidify its market share in the Midwest, ensuring long-term sustainability while maintaining its commitment to the local communities it has served for over eight decades.
See full Good company page
