What is GOING Fit?
Founded in 2012 by Heather Wadsworth, GOING Fit operates as a specialized provider of fitness instruction, distinguished by its commitment to safety, effectiveness, and participant engagement. The company differentiates itself through a rigorous vetting process, ensuring all instructors are certified, insured, and continuously trained. With a service portfolio spanning over 150 weekly classes across 55 plus locations—including CCRC's, hospitals, and corporate facilities—GOING Fit has effectively decentralized the traditional gym model. By operating in Eastern Pennsylvania, Delaware, Maryland, and the Carolinas, the organization leverages a unique service-delivery architecture that prioritizes convenience and community-based health outcomes, effectively bridging the gap between professional fitness training and institutional wellness programs.
How much funding has GOING Fit raised?
GOING Fit has raised a total of $25K across 1 funding round:
Debt
$25K
Debt (2021): $25K with participation from PPP
Key Investors in GOING Fit
PPP
Public-Private Partnership
What's next for GOING Fit?
With the infusion of this recent capital, GOING Fit is well-positioned to accelerate its market penetration and operational infrastructure. The strategic focus will likely shift toward scaling its proprietary instructor management system and expanding its geographic reach into new territories. As the company transitions through its current growth phase, the emphasis on maintaining high-quality, insured, and certified instruction will remain a critical competitive moat. Future initiatives may include the integration of digital health tracking tools to complement their in-person service model, further solidifying their value proposition to corporate partners and assisted living communities seeking comprehensive wellness solutions.
See full GOING Fit company page
