What is Goat?
Founded in 2015 and headquartered in Los Angeles, California, Goat operates as a premier online resale marketplace specializing in sneakers and streetwear. The platform facilitates the buying, selling, and trading of a wide array of authenticated footwear and apparel, catering to collectors and enthusiasts alike. Goat's business model is built on trust and authenticity, providing a secure environment for transactions within the rapidly growing secondary market for high-demand fashion items. The company's consistent access to capital, evidenced by its funding history, indicates a strong market demand and a robust operational strategy.
How much funding has Goat raised?
Goat has raised a total of $492.6M across 8 funding rounds:
Other Financing Round
$6M
Series A
$5M
Series B
$25M
Series C
$60M
Series D
$100M
Series E
$100M
Series F
$195M
Other Financing Round (2012): $6M led by Raymond James and Upfront Ventures
Series A (2016): $5M supported by Upfront Ventures and Matrix Partners
Series B (2017): $25M featuring Upfront Ventures, Accel, and Matrix Partners
Series C (2018): $60M backed by Upfront Ventures, Accel, Index Ventures, and Matrix Partners
Series D (2019): $100M with participation from Foot Locker
Series E (2020): $100M led by D1 Capital Partners
Series F (2021): $195M supported by Ulysses Management, T. Rowe Price Associates, Park West Asset Management, Adage Capital Management, and Franklin Templeton
Key Investors in Goat
Upfront Ventures
Upfront Ventures is a venture capital firm based in Los Angeles that invests in technology businesses, with a focus on digital media, SaaS, consumer internet, and retail innovation, supporting startups and emerging companies.
Matrix Partners
Matrix Partners is an award-winning firm specializing in pet product strategy, advertising, and public relations, known for creating successful marketing campaigns for consumer and pet product brands.
Accel
Accel Inc. is a contract packaging company in Columbus, Ohio, offering copacking and assembly services for industries like food, cosmetics, and healthcare, with a focus on quality and engineering innovation.
What's next for Goat?
With substantial backing and a recent major strategic investment, Goat is well-positioned for continued expansion and innovation within the lucrative sneaker resale market. The company's trajectory suggests a focus on enhancing its authentication processes, expanding its product categories, and potentially exploring global market penetration. Future growth may involve strategic partnerships, technological advancements in its platform, and further solidifying its brand as a leader in the authenticated resale industry. The consistent flow of capital from prominent investors signals confidence in Goat's business model and its ability to navigate the competitive landscape.
See full Goat company page
