What is Go North?
Go North operates as a brand acquisition company and a third-party seller, headquartered in Gothenburg, Sweden. The company focuses on acquiring and managing brands, likely within the e-commerce or consumer goods sectors, and also functions as a seller on various platforms. Its business model suggests a strategy of consolidating brands and leveraging operational efficiencies to drive value. The recent funding rounds indicate a strong investor appetite for its acquisition and growth strategy.
How much funding has Go North raised?
Go North has raised a total of $29.2M across 3 funding rounds:
Multiple Rounds
$29.2M
Angel/Seed (2022): $8.2M, investors not publicly disclosed
Other Financing Round (2022): $13.5M led by Victor Hielte, eEquity, William Olsson, and Lena Apler
Private Equity (2022): $7.5M supported by Qualitas Equity Partners and Access Capital Partners
Key Investors in Go North
Qualitas Equity Partners
Qualitas Equity Partners is an investment management company founded in 2003, specializing in alternative private assets, including buy-outs and growth capital in Spain. They have a history of managing funds and exiting portfolio companies, with a notable presence in renewable energies.
Access Capital Partners
Access Capital Partners is a European firm established in December 1998, focusing on private assets such as smaller buy-outs and infrastructure. They manage investments for institutional and private clients, emphasizing responsible investing and sustainability across six major European cities.
eEquity
eEquity is a private equity firm founded in 2010 that provides growth investments for digitally enabled businesses and e-commerce. They aim to scale companies with sales between EUR 5-40 million to over EUR 100 million, having invested over EUR 350 million in more than 30 companies.
What's next for Go North?
With the recent influx of capital, Go North is poised for accelerated growth and strategic acquisitions. The company's focus on brand acquisition and third-party selling suggests a plan to scale its portfolio and market presence. Investors like Qualitas Equity Partners and eEquity, known for their private equity and growth investment strategies respectively, are likely backing Go North to enhance its operational capabilities, expand its brand portfolio, and potentially enter new markets. The company's trajectory points towards further consolidation and optimization within its operational domain.
See full Go North company page
