What is CHANGE?
CHANGE operates at the intersection of retail technology and social engagement, providing a sophisticated platform that bridges the gap between digital commerce and community-driven interaction. Based in San Francisco, the company has carved out a niche by enabling retailers to foster deeper, more meaningful connections with their customer base. Through its proprietary technology, CHANGE facilitates seamless social integration, allowing brands to transform passive shopping experiences into active, community-centric engagements. The company's market position is bolstered by its ability to scale enterprise-level solutions that address the evolving demands of modern retail environments, ensuring that brands remain relevant in an increasingly digital-first economy.
How much funding has CHANGE raised?
CHANGE has raised a total of $5.8M across 2 funding rounds:
Other Financing Round
$750K
Angel/Seed
$5M
Other Financing Round (2020): $750K with participation from Kittu Kolluri, Humans Ventures, and GC&H
Angel/Seed (2022): $5M led by New Enterprise Associates and Freestyle
Key Investors in CHANGE
New Enterprise Associates
A prominent venture capital firm established in 1977, NEA specializes in supporting entrepreneurs across various stages of growth, providing the strategic guidance necessary to build enduring businesses.
Freestyle
An early-stage venture capital firm known for its hands-on approach, Freestyle focuses on backing innovative technology companies and fostering long-term growth through deep founder-investor collaboration.
Humans Ventures
A venture firm that focuses on human-centric technology investments, providing capital and operational support to early-stage companies aiming to solve complex market challenges.
What's next for CHANGE?
With the successful closure of this major strategic investment, CHANGE is poised to enter a new phase of operational scaling and product expansion. The capital will likely be deployed to enhance the platform's core infrastructure, broaden its market reach, and integrate advanced analytics to provide deeper insights into consumer behavior. As the retail sector continues to undergo a digital transformation, CHANGE is strategically positioned to capitalize on the growing demand for social-commerce tools. Future growth will likely focus on deepening enterprise partnerships and refining the user experience to maintain a competitive edge in the retail technology ecosystem. The company's ability to attract high-caliber investors suggests a strong confidence in its long-term vision and its potential to disrupt traditional retail engagement models.
See full CHANGE company page
