What is G2?
G2 operates as a leading online service providing comprehensive ratings, reviews, and best practice information for technology products and services. Headquartered in Chicago, the company empowers businesses and consumers by offering detailed insights and recommendations, thereby influencing purchasing decisions within the enterprise software landscape. G2's platform serves as a critical resource for identifying and evaluating technology solutions.
How much funding has G2 raised?
G2 has raised a total of $358.3M across 7 funding rounds:
Series A
$7M
Private Equity
$4.3M
Series B
$30M
Series C
$55M
Other Financing Round
$100M
Debt
$5M
Series D
$157M
Series A (2015): $7M with participation from Pritzker Group Venture Capital, Hyde Park Venture Partners, Chicago Ventures, and High Alpha
Private Equity (2016): $4.3M, investors not publicly disclosed
Series B (2017): $30M supported by Pritzker Group Venture Capital, Accel, and LinkedIn
Other Financing Round (2018): $100M featuring IVP CAPITAL and LinkedIn
Series C (2018): $55M backed by Accel, IVP, Emergence, and Pritzker Group Venture Capital
Debt (2020): $5M with participation from PPP
Series D (2021): $157M led by Accel, IVP, Permira, and Emergence Capital Partners
Key Investors in G2
Accel
Accel is a global venture capital firm that partners with exceptional teams from the inception of their ideas through all phases of private company growth. The firm focuses on supporting innovative companies and entrepreneurs.
IVP
IVP (Institutional Venture Partners) is a Menlo Park-based later-stage venture capital firm that raises large growth funds and invests in high-growth technology companies, typically taking significant minority stakes and supporting companies through scale-up and IPO/M&A exits.
Pritzker Group Venture Capital
Pritzker Group is a family-backed investment firm that focuses on long-term partnerships with companies, particularly those that are entrepreneur- and family-owned, offering a permanent capital base that facilitates efficient decision-making and flexible transaction structures.
What's next for G2?
With the recent influx of strategic capital, G2 is poised for accelerated expansion and further development of its platform. The company is expected to leverage this investment to enhance its service offerings, broaden its market reach, and potentially explore new strategic partnerships. This funding will likely fuel innovation in its data analytics capabilities and user experience, solidifying its role as a key player in the technology review and comparison market.
See full G2 company page
