What is G2?
G2 operates as a prominent online platform dedicated to providing enterprise software ratings and reviews. The company offers a comprehensive service that delivers recommendations, detailed reviews, and best practice information for a wide array of technology products and services. Headquartered in Chicago, G2 has established itself as a critical resource for businesses seeking to make informed decisions about their technology investments. Its business model centers on aggregating user-generated content and expert insights to create a transparent and reliable marketplace for software evaluation.
How much funding has G2 raised?
G2 has raised a total of $358.3M across 7 funding rounds:
Series A
$7M
Private Equity
$4.3M
Series B
$30M
Series C
$55M
Other Financing Round
$100M
Debt
$5M
Series D
$157M
Series A (2015): $7M with participation from Hyde Park Venture Partners, Pritzker Group Venture Capital, Chicago Ventures, and High Alpha
Private Equity (2016): $4.3M, investors not publicly disclosed
Series B (2017): $30M supported by Accel, LinkedIn, and Pritzker Group Venture Capital
Other Financing Round (2018): $100M featuring LinkedIn and IVP CAPITAL
Series C (2018): $55M backed by IVP, Pritzker Group Venture Capital, Accel, and Emergence
Debt (2020): $5M with participation from PPP
Series D (2021): $157M led by Accel, Emergence Capital Partners, IVP, and Permira
Key Investors in G2
Accel
Accel is a global venture capital firm that partners with exceptional teams from the inception of their ideas through all phases of private company growth, focusing on supporting innovative companies and entrepreneurs.
LinkedIn connects the world's professionals to make them more productive and successful, transforming how companies hire, market, and sell, with a vision to create economic opportunity for every member of the global workforce.
IVP CAPITAL
IVP Capital is an SEC Registered, FINRA and SIPC member Broker-Dealer that combines global perspective with local insights and personal relationships, acting as a trusted partner for capital, deal sourcing, and structuring capabilities.
What's next for G2?
With its recent major strategic investment, G2 is poised for accelerated growth and innovation. The company is likely to leverage this capital to enhance its platform capabilities, expand its market reach, and potentially explore new service offerings within the enterprise software ecosystem. This funding round signals strong investor confidence in G2's business model and its ability to capture a larger share of the market. Future developments may include deeper integration with other business tools, expanded data analytics features, and a broader scope of software categories covered, solidifying its role as a leader in software intelligence.
See full G2 company page
