What is G2?
Headquartered in Chicago, G2 operates as the definitive online marketplace for software ratings and reviews. The platform provides a centralized hub where businesses can discover, evaluate, and manage the technology products that drive their operations. By aggregating authentic user feedback and best practice information, G2 bridges the information gap between software vendors and enterprise buyers. Its market position is characterized by high-intent traffic and a robust database of verified reviews, which serves as a primary source of truth for IT decision-makers navigating the complex landscape of B2B software solutions.
How much funding has G2 raised?
G2 has raised a total of $358.3M across 7 funding rounds:
Series A
$7M
Private Equity
$4.3M
Series B
$30M
Series C
$55M
Other Financing Round
$100M
Debt
$5M
Series D
$157M
Series A (2015): $7M with participation from Chicago Ventures, Pritzker Group Venture Capital, High Alpha, and Hyde Park Venture Partners
Private Equity (2016): $4.3M, investors not publicly disclosed
Series B (2017): $30M supported by Pritzker Group Venture Capital, Accel, and LinkedIn
Other Financing Round (2018): $100M featuring IVP CAPITAL and LinkedIn
Series C (2018): $55M backed by Emergence, Accel, IVP, and Pritzker Group Venture Capital
Debt (2020): $5M with participation from PPP
Series D (2021): $157M led by Emergence Capital Partners, Permira, IVP, and Accel
Key Investors in G2
LinkedIn is a professional networking and business technology platform that connects professionals, companies, recruiters, and organizations worldwide, providing software-based solutions for talent acquisition and sales intelligence.
Pritzker Group Venture Capital
Pritzker Group is a family-backed investment firm that focuses on long-term partnerships with entrepreneur- and family-owned companies, offering a permanent capital base and a vast network of strategic advisors.
IVP
IVP is a Menlo Park-based later-stage venture capital firm that raises large growth funds and invests in high-growth technology companies, supporting them through scale-up phases and IPO/M&A exits.
What's next for G2?
With the successful closure of its latest financing round, G2 is well-positioned to accelerate its product roadmap and deepen its penetration into the global enterprise market. The strategic focus is expected to shift toward enhancing the platform's predictive analytics capabilities and expanding its suite of intent-based marketing tools for software vendors. As the digital transformation of the enterprise continues to accelerate, G2 is poised to leverage its unique data moat to become an indispensable layer in the software procurement lifecycle. Future growth will likely involve further international expansion and the integration of advanced AI-driven insights to provide even greater value to its growing ecosystem of users and partners.
See full G2 company page
