What is G2?
Headquartered in Chicago, G2 operates as the premier online marketplace for enterprise software ratings and reviews. The platform serves as a vital resource for businesses seeking to navigate the complex landscape of technology products and services. By aggregating authentic user feedback, best practice information, and detailed product comparisons, G2 enables organizations to make informed procurement decisions. Its market position is defined by its ability to provide objective, high-authority data that influences software adoption cycles across various industries, effectively acting as a trusted intermediary in the B2B software purchasing process.
How much funding has G2 raised?
G2 has raised a total of $358.3M across 7 funding rounds:
Series A
$7M
Private Equity
$4.3M
Series B
$30M
Series C
$55M
Other Financing Round
$100M
Debt
$5M
Series D
$157M
Series A (2015): $7M with participation from Pritzker Group Venture Capital, Hyde Park Venture Partners, Chicago Ventures, and High Alpha
Private Equity (2016): $4.3M, investors not publicly disclosed
Series B (2017): $30M supported by Accel, Pritzker Group Venture Capital, and LinkedIn
Series C (2018): $55M featuring IVP, Emergence, Pritzker Group Venture Capital, and Accel
Other Financing Round (2018): $100M backed by LinkedIn and IVP CAPITAL
Debt (2020): $5M with participation from PPP
Series D (2021): $157M led by Emergence Capital Partners, IVP, Permira, and Accel
Key Investors in G2
Emergence Capital Partners
Emergence is a leading venture capital firm focused on early-stage enterprise companies, dedicated to partnering with businesses that are fundamentally changing how the world works.
IVP
IVP is a Menlo Park-based later-stage venture capital firm that invests in high-growth technology companies, supporting them through scale-up phases and eventual IPO or M&A exits.
Permira
Permira is a prominent European private equity firm that manages funds from institutional investors to drive growth through strategic private equity investments.
What's next for G2?
With the support of its latest strategic investment, G2 is well-positioned to accelerate its product development and expand its global footprint. The company is expected to focus on enhancing its data analytics capabilities, potentially integrating more advanced AI-driven insights to further refine its recommendation engines. As the enterprise software market continues to fragment, G2's role in providing centralized, reliable intelligence becomes increasingly valuable. Future strategic initiatives will likely prioritize deepening its integration with enterprise procurement workflows and expanding its influence in emerging technology sectors, ensuring that it remains the definitive source of truth for software buyers worldwide.
See full G2 company page
