What is Future?
Future offers a unique Visa® Debit Card designed to incentivize a lower carbon footprint among consumers. The card provides substantial cashback rewards, specifically 6% at designated FuturePartners and 5% on public transport, electric charging, cycling, scooter usage, sustainable fashion, electronics, furniture, and plant-based food alternatives. This model directly contrasts with traditional cards that may reward high-carbon activities like flying or driving.
The company's strategy centers on aligning consumer spending habits with environmental responsibility, positioning itself as a leader in the burgeoning green finance market. By making sustainable choices more financially attractive, Future aims to drive widespread adoption of eco-friendly behaviors.
How much funding has Future raised?
Future has raised a total of $5.3M across 1 funding round:
Angel/Seed
$5.3M
Angel/Seed (2022): $5.3M with participation from Accomplice, Urban Impact Ventures, Baratunde Thurston, Techstar Ventures, and Active Impact Investments
Key Investors in Future
Accomplice
Accomplice is a venture capital firm based in Massachusetts, United States, that invests in technology startup companies, likely focusing on early-stage disruptive technologies.
Urban Impact Ventures
Urban Impact Ventures is a transformative investor focused on enhancing urban quality of life in Europe through innovative technology and creative financial structuring, particularly in areas like decarbonization and circularity.
Active Impact Investments
Active Impact Investments is a Certified B Corp venture capital firm that supports environmental sustainability through profitable investment, focusing on early-stage climate tech companies with significant growth potential.
What's next for Future?
With the infusion of major enterprise-level funding and a recent strategic investment, Future is poised for accelerated expansion. The company is likely to leverage this capital to enhance its technological infrastructure, broaden its network of FuturePartners, and scale its marketing efforts to reach a wider consumer base.
Future's focus on rewarding sustainable consumption aligns with increasing global demand for environmentally conscious financial products. The company's ability to attract significant backing suggests a strong market appetite for its innovative model, positioning it for continued growth and influence in the fintech and sustainability sectors.
