What is Who What Wear?
Who What Wear, operating under the umbrella of Clique Brands Inc, maintains a distinct presence in the digital media and commerce landscape. While the company has historically been associated with fashion-forward content, its operational footprint encompasses a sophisticated blend of media, technology, and consumer-facing services. The firm leverages data-driven insights to bridge the gap between editorial content and e-commerce, positioning itself as a pivotal player in the modern digital economy. With a lean team based in West Hollywood, California, the company continues to optimize its business model to drive revenue and enhance user engagement across its diverse digital platforms.
How much funding has Who What Wear raised?
Who What Wear has raised a total of $9.7M across 2 funding rounds:
Series A
$1.7M
Series B
$8M
Series A (2014): $1.7M with participation from SV Angel, Advancit Capital, and Menlo Ventures
Series B (2015): $8M led by Mesa Ventures, Advancit Capital, Double M Partners, LP, Amazon.com, Inc., Lerer Hippeau Ventures, and Greycroft Partners
Key Investors in Who What Wear
Greycroft Partners
A leading venture capital firm focused on investments in the Internet and mobile markets, leveraging an extensive network of media and technology industry connections.
Advancit Capital
A venture firm that invests in media, technology, and web3 startups, partnering with top entrepreneurs to build the next generation of leading companies.
Amazon.com, Inc.
A global e-commerce and cloud computing giant that provides extensive infrastructure, marketplace platforms, and digital services to a diverse range of global customers.
What's next for Who What Wear?
Looking ahead, the strategic deployment of the $8M investment is expected to focus on deepening the company's technological infrastructure and expanding its market reach. As the firm transitions into its next phase of development, leadership will likely prioritize the integration of advanced analytics to further personalize the consumer experience and streamline operational efficiencies. By leveraging the expertise of its high-profile backers, Who What Wear is well-positioned to capitalize on emerging trends in digital media and e-commerce, ensuring long-term sustainability and continued innovation in a rapidly shifting industry environment.
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