What is Who What Wear?
Clique Brands Inc., operating under the name Who What Wear, is a prominent entity within the digital media and e-commerce sector. The company has established itself as a key player by bridging the gap between fashion content and shoppable experiences. With a focus on delivering style inspiration and actionable shopping advice, Who What Wear caters to a broad audience seeking to stay abreast of the latest trends. The company's operations are headquartered in West Hollywood, California, and it has historically operated within the fashion and lifestyle content industry, employing a team that drives its content creation and commerce initiatives.
How much funding has Who What Wear raised?
Who What Wear has raised a total of $9.7M across 2 funding rounds:
Series A
$1.7M
Series B
$8M
Series A (2014): $1.7M with participation from Advancit Capital, SV Angel, and Menlo Ventures
Series B (2015): $8M led by Advancit Capital, Mesa Ventures, Amazon.com, Inc., Lerer Hippeau Ventures, Greycroft Partners, and Double M Partners, LP
Key Investors in Who What Wear
Advancit Capital
Advancit Capital is a venture firm that invests in media, technology, and web3 startups. The firm partners with top entrepreneurs to build the next generation of leading companies. Advancit Capital aims to form long-term partnerships with passionate entrepreneurs addressing significant opportunities for innovation and disruption.
Amazon.com, Inc.
Amazon is a global e-commerce and cloud computing company founded in 1994 and headquartered in Seattle, Washington. The company operates through three main segments: North America, International, and Amazon Web Services (AWS).
Greycroft Partners
Greycroft is a leading venture capital firm focused on investments in the Internet and mobile markets. Greycroft leverages an extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, bring their products to market, and build successful businesses.
What's next for Who What Wear?
The recent major strategic investment in Who What Wear signals a pivotal moment for the company, likely indicating a phase of accelerated scaling and market penetration. This substantial backing, part of its $9.7M in total financing, suggests a strategic focus on enhancing its digital platform, expanding its content verticals, and potentially exploring new revenue streams through e-commerce partnerships or direct-to-consumer initiatives. The company is poised to leverage this capital to solidify its leadership in fashion media and commerce, potentially through technological advancements or strategic acquisitions to further its reach and influence.
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