What is Who What Wear?
Who What Wear, operating under Clique Brands Inc., is a prominent digital media company focused on fashion and lifestyle content. It provides consumers with style inspiration, shopping guidance, and trend analysis. The company leverages its platform to connect brands with a highly engaged audience, offering a blend of editorial content, e-commerce integration, and personalized style advice. Its operations are rooted in West Hollywood, California, positioning it within a key hub for media and entertainment.
How much funding has Who What Wear raised?
Who What Wear has raised a total of $9.7M across 2 funding rounds:
Series A
$1.7M
Series B
$8M
Series A (2014): $1.7M with participation from Menlo Ventures, SV Angel, and Advancit Capital
Series B (2015): $8M led by Greycroft Partners, Lerer Hippeau Ventures, Double M Partners, LP, Mesa Ventures, Amazon.com, Inc., and Advancit Capital
Key Investors in Who What Wear
Greycroft Partners
Greycroft Partners is a venture capital firm specializing in internet and mobile markets, known for leveraging its extensive network to support entrepreneurs in building successful businesses.
Lerer Hippeau Ventures
Lerer Hippeau is a venture capital firm that invests in innovative startups, particularly in early stages, supporting founders with strong ideas and operational expertise across consumer and enterprise sectors.
Double M Partners, LP
Double M Partners, LP is an early-stage venture fund focused on Internet, Media, and Communications companies, managed by an experienced investor with a strong track record in the sector.
What's next for Who What Wear?
The recent major strategic investment signals a new phase of growth for Who What Wear. This capital will likely be deployed to enhance its content offerings, expand its technological capabilities, and potentially explore new market segments or international reach. The company's focus on data-driven insights and consumer engagement positions it well to capitalize on evolving trends in the fashion and digital media landscape. Continued investment in its platform and user experience will be crucial for maintaining its competitive edge and achieving long-term strategic objectives.
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