What is FunNow?
Founded in 2015, FunNow operates as a sophisticated digital platform designed to bridge the gap between consumers and high-quality leisure experiences. By providing real-time availability and instant booking capabilities for a diverse array of services—including restaurants, bars, wellness centers, and hotels—the company has effectively digitized the spontaneous consumption of lifestyle services. FunNow occupies a critical niche in the experience economy, leveraging data-driven insights to optimize inventory management for merchants while enhancing user convenience. Its platform serves as a centralized hub for urban entertainment, positioning the company as a vital intermediary in the rapidly expanding digital lifestyle sector.
How much funding has FunNow raised?
FunNow has raised a total of $20M across 2 funding rounds:
Series A
$5M
Series B
$15M
Series A (2018): $5M with participation from Alibaba Entrepreneurs Fund
Series B (2021): $15M led by Ascendo Ventures and Perfect Hexagon Commodity & Investment Bank
Key Investors in FunNow
Alibaba Entrepreneurs Fund
A non-profit initiative launched by Alibaba Group to support entrepreneurs and startups in Hong Kong and Taiwan, focusing on fostering innovation and economic growth.
Ascendo Ventures
A Seoul-based venture capital firm specializing in early-to-growth stage Asian tech companies, with a strong emphasis on ESG-integrated business models and sustainable innovation.
Perfect Hexagon Commodity & Investment Bank
A specialized financial institution providing strategic capital and investment banking services to high-growth enterprises across diverse global markets.
What's next for FunNow?
Following this major strategic investment, FunNow is well-positioned to accelerate its regional expansion and deepen its technological integration. The capital infusion will likely be directed toward enhancing the platform's algorithmic matching capabilities and expanding its merchant network across key Asian markets. As the company transitions from a scaling phase to a more mature enterprise-level operation, the focus will shift toward increasing user retention and diversifying its service portfolio. By leveraging the expertise of its backers, FunNow aims to solidify its dominance in the instant-booking vertical, potentially exploring new frontiers in personalized leisure recommendations and cross-border lifestyle services to maintain its competitive edge in the global tech ecosystem.
See full FunNow company page
