What is Funnel?
Formerly known as Nestio, Funnel operates as an industry-leading software-as-a-service platform specifically engineered for the multifamily real estate market. The company provides a comprehensive suite of tools designed to streamline the entire apartment marketing and leasing lifecycle. By centralizing lead management, automated scheduling, and digital application processing, Funnel enables property owners and managers to drive higher conversion rates and improve net operating income.
In a market historically fragmented by legacy systems, Funnel distinguishes itself through its focus on data-driven insights and seamless integration capabilities. Its platform serves as a foundational layer for multifamily professionals, allowing them to manage large-scale portfolios with increased transparency and reduced administrative friction. The company's market position is further bolstered by its deep alignment with major real estate investment trusts and private owner-operators.
How much funding has Funnel raised?
Funnel has raised a total of $52.1M across 3 funding rounds:
Angel/Seed
$1.6M
Series A
$14M
Series B
$36.5M
Angel/Seed (2014): $1.6M with participation from Freestyle, RiverPark Ventures, Scout Ventures, and Techstar Ventures
Series A (2020): $14M led by RET Ventures, Camber Creek, and Trinity Ventures
Series B (2022): $36.5M supported by Morgan Properties, Wilshire Lane Capital, Camber Creek, Camden Property Trust, Trinity Ventures, and RET Ventures
Key Investors in Funnel
RET Ventures
A leading real estate technology investment firm, RET Ventures is the first industry-backed early-stage venture fund to strategically focus on helping build cutting-edge rent tech for multifamily and single-family rental real estate.
Camber Creek
Camber Creek is a private equity firm that specializes in innovative, real estate-related companies and cash-flowing real estate investments, providing strategic guidance and facilitating connections with major industry players.
Trinity Ventures
Trinity Ventures is an early-stage investment firm dedicated to supporting mission-driven entrepreneurs and transforming their ambitious visions into reality through hands-on support and intellectual engagement.
What's next for Funnel?
With the recent influx of capital, Funnel is well-positioned to accelerate its product development roadmap and expand its footprint in the competitive rent-tech landscape. The strategic nature of this funding suggests a focus on scaling enterprise-grade features that address the evolving demands of modern renters and property managers alike. As the company continues to integrate with broader real estate ecosystems, it is expected to prioritize the enhancement of its predictive analytics and automated leasing capabilities.
Looking ahead, Funnel will likely leverage its strong network of industry-backed investors to forge deeper partnerships with major REITs. This collaborative approach is essential for maintaining its competitive edge, as the company seeks to set new standards for efficiency and profitability in the multifamily sector. The focus remains on scaling its core technology while maintaining the operational agility required to navigate the complexities of the current real estate market.
