What is Funnel?
Founded in 2013, Funnel operates at the intersection of marketing technology and data engineering. The company provides a sophisticated middleware solution that connects with over 500 disparate data sources, including major platforms like LinkedIn, Salesforce, and Shopify. By automating the cleaning, mapping, and grouping of complex datasets, Funnel transforms raw information into business-ready intelligence for downstream analytics tools such as Tableau, Looker, and Microsoft Power BI. This capability is critical for modern enterprises managing fragmented ad spend across multiple channels, positioning Funnel as an essential utility for data-driven marketing teams globally.
How much funding has Funnel raised?
Funnel has raised a total of $148.1M across 6 funding rounds:
Other Financing Round
$3M
Series A
$10M
Unspecified
$8M
Series B
$47M
Other Financing Round
$14.1M
Other Financing Round
$66M
Other Financing Round (2013): $3M with participation from Industrifonden
Series A (2017): $10M led by Zobito, Industrifonden, and Balderton Capital
Unspecified (2019): $8M supported by Oxx, Industrifonden, Zobito, and Balderton
Series B (2020): $47M featuring F-Prime Capital, Eight Roads Ventures, Oxx, Zobito, Industrifonden, Kreos Capital, and Balderton Capital
Other Financing Round (2020): $14.1M backed by Camber Creek, RETV Management LLC, and Trinity Ventures
Other Financing Round (2021): $66M with participation from F-Prime Capital Partners, Fourth Swedish National Pension Fund, Stena Sessan Fastighets, Balderton, and Eight Roads
Key Investors in Funnel
Balderton Capital
A London-based venture capital firm that raises dedicated funds to invest in early-stage, high-growth technology companies across Europe, typically leading Seed and Series A rounds and supporting founders through global scaleup and exits.
F-Prime Capital
Founded in 2002, F-Prime Capital provides a team of investors, engineers, doctors, and scientists dedicated to investing in health care and technology for other companies.
Industrifonden
A Swedish venture capital fund that invests in unique, scalable innovations aimed at improving society through breakthrough technologies and science, focusing on deep tech and transformative software.
What's next for Funnel?
As Funnel continues to mature, the strategic focus remains on expanding its integration ecosystem and enhancing the depth of its automated data processing capabilities. Given the current enterprise-level funding context, the company is well-positioned to capture additional market share as digital advertising budgets continue to shift away from traditional offline channels. Future growth will likely center on deepening its footprint within the global enterprise software market, leveraging its robust data pipeline to provide predictive insights and advanced reporting features that address the evolving needs of CMOs and data analysts alike.
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