What is Funnel?
Founded in Stockholm in 2013, Funnel has established itself as a key player in the marketing technology sector. The company provides a robust platform that connects with over 500 data sources, including popular platforms like LinkedIn, Mailchimp, Salesforce, and Shopify. Funnel's core functionality involves automatically cleaning, mapping, and grouping disparate marketing data. This structured data is then seamlessly fed into various business intelligence and reporting tools such as Tableau, Looker, Microsoft Power BI, and Qlik, making it 'business ready' for analysis and strategic decision-making. The company's focus on data readiness addresses a critical need for marketers navigating complex digital ecosystems.
How much funding has Funnel raised?
Funnel has raised a total of $148.1M across 6 funding rounds:
Other Financing Round
$3M
Series A
$10M
Unspecified
$8M
Series B
$47M
Other Financing Round
$14.1M
Other Financing Round
$66M
Other Financing Round (2013): $3M with participation from Industrifonden
Series A (2017): $10M led by Zobito, Industrifonden, and Balderton Capital
Unspecified (2019): $8M supported by Zobito, Industrifonden, Balderton, and Oxx
Series B (2020): $47M featuring Kreos Capital, Eight Roads Ventures, Oxx, Industrifonden, Balderton Capital, F-Prime Capital, and Zobito
Other Financing Round (2020): $14.1M backed by RETV Management LLC, Trinity Ventures, and Camber Creek
Other Financing Round (2021): $66M with participation from Stena Sessan Fastighets, F-Prime Capital Partners, Eight Roads, Fourth Swedish National Pension Fund, and Balderton
Key Investors in Funnel
Eight Roads Ventures
Eight Roads Ventures is a global venture capital firm that invests in high-growth technology and healthcare companies, known for its long-term investment horizon and active support for portfolio companies.
F-Prime Capital
F-Prime Capital is an investment firm with a dedicated team of investors, engineers, doctors, and scientists focused on investing in healthcare and technology sectors.
Balderton Capital
Balderton Capital is a London-based venture capital firm that specializes in early-stage, high-growth technology companies across Europe, typically leading Seed and Series A rounds.
What's next for Funnel?
With its recent major strategic investment, Funnel is well-positioned to further enhance its platform capabilities and expand its market reach. The company's ability to aggregate and structure data from a vast array of sources addresses a critical pain point for modern marketers. Future growth is likely to involve deepening integrations with existing platforms, developing advanced analytics features, and potentially expanding into new geographical markets. The ongoing battle for marketing dollars among major technology platforms creates a fertile ground for solutions like Funnel that promise efficiency and actionable insights.
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