What is Funnel?
Funnel operates as a sophisticated data pipeline platform designed to streamline the collection, cleaning, and mapping of marketing data. By integrating with over 500 distinct data sources—ranging from social media giants like LinkedIn to e-commerce platforms like Shopify—the company provides a unified view of marketing performance. This business-ready data is then seamlessly routed to analytical destinations such as Tableau, Looker, and Microsoft Power BI. By automating the manual labor of data preparation, Funnel empowers organizations to focus on actionable insights rather than technical maintenance, positioning itself as an essential utility in the enterprise software stack.
How much funding has Funnel raised?
Funnel has raised a total of $148.1M across 6 funding rounds:
Other Financing Round
$3M
Series A
$10M
Unspecified
$8M
Series B
$47M
Other Financing Round
$14.1M
Other Financing Round
$66M
Other Financing Round (2013): $3M with participation from Industrifonden
Series A (2017): $10M led by Zobito, Industrifonden, and Balderton Capital
Unspecified (2019): $8M supported by Balderton, Oxx, Zobito, and Industrifonden
Series B (2020): $47M featuring F-Prime Capital, Oxx, Zobito, Balderton Capital, Kreos Capital, Industrifonden, and Eight Roads Ventures
Other Financing Round (2020): $14.1M backed by Camber Creek, RETV Management LLC, and Trinity Ventures
Other Financing Round (2021): $66M with participation from F-Prime Capital Partners, Fourth Swedish National Pension Fund, Stena Sessan Fastighets, Balderton, and Eight Roads
Key Investors in Funnel
Balderton Capital
A London-based venture capital firm that raises dedicated funds to invest in early-stage, high-growth technology companies across Europe, typically leading Seed and Series A rounds and supporting founders through global scale-up and exits.
F-Prime Capital
Founded in 2002, F-Prime Capital provides a team of investors, engineers, doctors, and scientists dedicated to investing in health care and technology for other companies.
Industrifonden
A Swedish venture capital fund that invests in unique, scalable innovations aimed at improving society through breakthrough technologies and science, with a focus on deep tech and transformative ventures.
What's next for Funnel?
Looking ahead, Funnel is well-positioned to capitalize on the increasing complexity of the digital advertising ecosystem. As major technology platforms continue to compete for marketing budgets, the demand for transparent, structured, and real-time data reporting will only intensify. The recent capital injection provides the necessary runway to expand its integration library and enhance its automated data-mapping capabilities. Future growth will likely focus on deepening its footprint in the U.S. market and further refining its machine-learning-driven data cleaning processes to maintain its competitive edge in the marketing technology sector.
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