What is Froda?
Founded in 2015 and headquartered in Stockholm, Sweden, Froda is a pioneering fintech company dedicated to democratizing access to capital for small and medium-sized enterprises (SMEs). By leveraging data-driven credit assessment and advanced machine learning, Froda has revolutionized the business loan application process, reducing it from months to mere minutes. The company offers transparently priced business loans without hidden fees. Beyond its direct lending services, Froda operates Froda Embedded, a financing-as-a-service platform that empowers banks, fintechs, and other business service providers to integrate embedded financing options into their offerings. Froda's operational footprint extends across the Nordics, the United Kingdom, Germany, and Ireland, supported by strategic partnerships with industry leaders such as Visa, Lunar, and Checkout.com.
How much funding has Froda raised?
Froda has raised a total of $22.8M across 1 funding round:
Series B
$22.8M
Series B (2025): $22.8M with participation from Incore Invest
Key Investors in Froda
Incore Invest
Incore Invest is a venture capital firm specializing in growth-stage investments within the internet and technology sectors. With a strong presence in Northern Europe, they actively support portfolio companies through sector expertise and extensive networks, focusing on enhancing market reach for innovative businesses like Froda.
What's next for Froda?
The substantial enterprise-level backing and recent strategic investment position Froda for accelerated expansion and product development. This significant capital injection is expected to fuel further penetration into existing markets and potentially support entry into new territories. The company's focus on streamlining digital business financing for SMEs, coupled with its innovative Froda Embedded platform, suggests a strategic emphasis on scaling its B2B partnerships and enhancing its embedded finance capabilities. Continued investment in machine learning and data analytics will likely underpin Froda's efforts to maintain its competitive edge in the rapidly evolving fintech landscape, solidifying its role as a key enabler of SME growth.
See full Froda company page
