What is Froda?
Founded in 2015 and headquartered in Stockholm, Froda specializes in providing streamlined digital business financing solutions. Leveraging data-driven credit assessment and machine learning, the company has drastically reduced loan application times from months to mere minutes, offering transparent terms and no hidden fees. Froda's innovative approach extends to its Froda Embedded platform, a financing-as-a-service offering that empowers banks, fintechs, and business service providers to integrate financing options directly into their customer journeys. The company has successfully expanded its operations across the Nordics, the United Kingdom, Germany, and Ireland, forging key partnerships with industry leaders such as Visa, Lunar, and Checkout.com.
How much funding has Froda raised?
Froda has raised a total of $22.8M across 1 funding round:
Series B
$22.8M
Series B (2025): $22.8M with participation from Incore Invest
Key Investors in Froda
Incore Invest
Incore Invest is a venture capital firm specializing in growth-stage investments, particularly within the internet and technology sectors. They focus on fostering strong relationships with entrepreneurs to enhance market presence and provide sector expertise.
What's next for Froda?
With this recent strategic investment, Froda is poised for accelerated growth and further market penetration. The company's focus on embedded finance solutions, coupled with its established presence in key European markets, positions it for continued expansion. Future endeavors will likely involve deepening existing partnerships and exploring new strategic alliances to broaden the reach of its digital lending and financing-as-a-service offerings, reinforcing its commitment to democratizing capital access for SMEs.
See full Froda company page
