What is Fresho?
Fresho operates as a specialized Order Management System (OMS) tailored specifically for the unique requirements of fresh food wholesalers. The platform serves as a centralized digital hub that integrates online ordering, inventory management, automated invoicing, and delivery logistics into a single, cohesive interface. By replacing legacy manual processes with cloud-based automation, Fresho enables suppliers to scale their operations while simultaneously improving customer satisfaction through real-time order tracking and seamless communication. The platform's dual-sided marketplace approach—connecting suppliers with venues like restaurants and retailers—creates a network effect that enhances efficiency across the entire fresh food ecosystem.
How much funding has Fresho raised?
Fresho has raised a total of $27M across 2 funding rounds:
Series A
$10M
Series B
$17M
Series A (2022): $10M with participation from Salta Capital, Quarter Ventures, and Capital Zed
Series B (2024): $17M, investors not publicly disclosed
Key Investors in Fresho
Salta Capital
Salta Capital is a financial services firm providing stock brokerage, investment planning, and strategic consulting, with a focus on tailored financial solutions for diverse business entities.
Quarter Ventures
Quarter Ventures is an investment firm focused on supporting high-growth technology companies through strategic capital and operational guidance.
Capital Zed
Capital Zed is a venture capital and private equity firm based in Canada that specializes in scaling early-to-mid-stage enterprises through targeted financial backing.
What's next for Fresho?
With the successful closure of this major enterprise-level funding, Fresho is well-positioned to accelerate its product roadmap and expand its market footprint. Strategic priorities likely include the enhancement of its predictive analytics capabilities to assist wholesalers in demand forecasting and waste reduction, as well as potential geographic expansion to capture a larger share of the global wholesale market. As the industry continues to shift toward digital-first procurement, Fresho's ability to integrate with existing ERP systems and provide a frictionless user experience will be paramount in maintaining its competitive advantage. The firm is expected to leverage this investment to deepen its technological moat and solidify its role as the standard-bearer for wholesale food supply chain management.
See full Fresho company page
