What is Fresha?
Fresha operates as a comprehensive platform for the beauty and wellness industry, facilitating tens of millions of monthly appointments booked and paid through its system. The company empowers salons, spas, and barbershops by integrating online booking, payment processing, customer management, and automated tools for marketing, staffing, inventory, and accounting. Originally launched as Shedul in 2015, the company rebranded to Fresha in 2020, signifying its evolution and expanded service offerings in transforming business operations within the sector.
How much funding has Fresha raised?
Fresha has raised a total of $208M across 4 funding rounds:
Series A
$6M
Series B
$20M
Series C
$152M
Debt
$30M
Series A (2017): $6M with participation from Middle East Venture Partners, BECO Capital, and Lumia Capital
Series B (2019): $20M led by BECO Capital, Target Global, Niklas Ostberg, Partech, and FJ Labs
Series C (2021): $152M supported by BECO Capital, Partech International, Target Global, General Atlantic, Michael Lahyani, and FJ Labs
Debt (2024): $30M featuring J.P. Morgan Asset Management
Key Investors in Fresha
BECO Capital
BECO Capital is a venture capital firm focused on the Gulf and MENA regions, supporting founders with hands-on assistance and sector expertise. They emphasize conviction-driven investments to power original ideas and relentless execution.
Partech International
Partech is a global investment firm with offices across continents, providing capital and operational experience for seed, venture, and growth-stage companies. They invest in a wide range of technologies and businesses.
Target Global
Target Global is a pan-European technology investment firm with significant assets under management, investing across all stages of a company's lifecycle. They support entrepreneurs in building groundbreaking companies.
What's next for Fresha?
The substantial enterprise-level funding and recent strategic investment indicate Fresha is in a significant scaling phase, likely focusing on further market penetration, technological innovation, and potentially international expansion. The company's ability to attract major investors suggests strong confidence in its business model and future revenue potential. Future strategic moves may involve enhancing its platform capabilities, acquiring complementary businesses, or deepening its reach within existing markets to solidify its dominance in the beauty and wellness tech landscape.
See full Fresha company page
