What is Fresha?
Fresha operates as a comprehensive platform for the beauty and wellness industry, facilitating tens of millions of monthly appointments booked and paid through its partners. Launched in 2015 as Shedul and rebranded to Fresha in 2020, the company provides an all-in-one solution for businesses. Its offerings include online booking, payment processing, customer relationship management, and automations for marketing, staffing, inventory, and accounting. This integrated approach aims to streamline operations for salons, spas, and barbershops worldwide.
How much funding has Fresha raised?
Fresha has raised a total of $288M across 5 funding rounds:
Series A
$6M
Series B
$20M
Series C
$152M
Debt
$30M
Other Financing Round
$80M
Series A (2017): $6M with participation from BECO Capital, Lumia Capital, and Middle East Venture Partners
Series B (2019): $20M led by Partech, BECO Capital, FJ Labs, Target Global, and Niklas Ostberg
Series C (2021): $152M supported by BECO Capital, General Atlantic, Michael Lahyani, Target Global, FJ Labs, and Partech International
Debt (2024): $30M featuring J.P. Morgan Asset Management
Other Financing Round (2026): $80M backed by KKR
Key Investors in Fresha
BECO Capital
BECO Capital is a venture capital firm focused on the Gulf and MENA regions, supporting founders with hands-on assistance and sector expertise. They emphasize conviction-driven investments in innovative entrepreneurs and startups.
General Atlantic
General Atlantic is a global growth equity firm providing capital and strategic support to high-growth companies in sectors like consumer, financial services, healthcare, life sciences, and technology.
Target Global
Target Global is a pan-European technology investment firm with significant assets under management, investing across all stages of a company's lifecycle, from pre-seed to pre-IPO.
What's next for Fresha?
The substantial enterprise-level backing and recent strategic investment indicate Fresha is in a significant scaling phase. This capital will likely be deployed to enhance its technological infrastructure, expand its global reach, and potentially explore new service verticals within the beauty and wellness ecosystem. The company's focus on operational efficiency and digital transformation positions it for continued leadership in a rapidly evolving market. Future developments may include deeper integration of AI for personalized customer experiences and advanced business analytics for its partners.
See full Fresha company page
