What is Fresha?
Originally launched in 2015 as Shedul, Fresha has evolved into a comprehensive SaaS ecosystem for the beauty and wellness sector. The platform serves as a critical infrastructure layer for barbershops, spas, and salons, offering an integrated suite of tools that includes online appointment scheduling, automated marketing, inventory management, and secure payment processing. By centralizing these disparate business functions, Fresha enables service providers to optimize their workflows and enhance customer engagement. The company's transition from a simple booking tool to a full-stack business management solution has solidified its status as a leader in the digital transformation of the personal care industry, effectively bridging the gap between service providers and their clientele on a global scale.
How much funding has Fresha raised?
Fresha has raised a total of $288M across 5 funding rounds:
Series A
$6M
Series B
$20M
Series C
$152M
Debt
$30M
Other Financing Round
$80M
Series A (2017): $6M with participation from BECO Capital, Middle East Venture Partners, and Lumia Capital
Series B (2019): $20M led by Partech, Target Global, Niklas Ostberg, BECO Capital, and FJ Labs
Series C (2021): $152M supported by General Atlantic, BECO Capital, Partech International, Target Global, Michael Lahyani, and FJ Labs
Debt (2024): $30M featuring J.P. Morgan Asset Management
Other Financing Round (2026): $80M backed by KKR
Key Investors in Fresha
KKR
KKR is a global investment firm that invests across private markets in every asset class, focusing on fortifying companies and securing the futures of its institutional and individual partners.
General Atlantic
General Atlantic is a global growth equity firm providing capital and strategic support to high-growth companies in sectors including technology, consumer, and financial services.
Partech International
Partech is a global investment firm that brings together capital, operational experience, and strategic support for entrepreneurs at seed, venture, and growth stages.
What's next for Fresha?
With the recent injection of capital, Fresha is well-positioned to accelerate its product development roadmap and deepen its penetration in key international markets. The company is expected to focus on enhancing its automated business intelligence features and expanding its payment processing capabilities to support a broader range of enterprise-level clients. As the beauty and wellness sector continues to shift toward digital-first operations, Fresha's strategic focus will likely remain on scaling its network effect, improving user retention through advanced data analytics, and maintaining its competitive edge as the primary operating system for beauty businesses worldwide.
See full Fresha company page
