What is Frazil?
Operating under the parent organization Freezing Point, Frazil has carved out a distinct niche by modernizing the traditional frozen slush experience. The company distinguishes itself through a commitment to quality, utilizing real sugar instead of high fructose corn syrup to appeal to evolving consumer preferences for cleaner ingredient profiles. Its business model is deeply integrated into the convenience store channel, where it utilizes high-visibility, in-store presentation to drive impulse purchases. By drawing on its heritage in the shaved ice industry, Frazil combines nostalgic flavor profiles with modern retail efficiency, creating a scalable model that has proven resilient in both domestic and international markets.
How much funding has Frazil raised?
Frazil has raised a total of $350K across 1 funding round:
Debt
$350K
Debt (2020): $350K with participation from PPP
Key Investors in Frazil
PPP
Public-Private Partnership
What's next for Frazil?
With the successful completion of this late-stage financing, Frazil is poised to transition into a phase of aggressive market penetration and operational scaling. The strategic focus will likely shift toward optimizing supply chain logistics to support broader international distribution and enhancing its retail technology to further improve the in-store consumer experience. As the company matures, the emphasis will remain on maintaining its premium brand positioning while exploring new product iterations that leverage its existing infrastructure. This capital deployment serves as a critical catalyst for long-term value creation, enabling the firm to navigate the complexities of the global beverage market while maintaining its core competitive advantages in flavor innovation and retail engagement.
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