What is FreeWill?
Founded in 2017 by Stanford University graduate students, FreeWill operates as an award-winning social venture dedicated to democratizing access to estate planning. The company bridges the gap between complex legal requirements and philanthropic intent, providing a user-friendly platform that facilitates legacy planning while simultaneously driving significant donations to non-profit organizations. By integrating sophisticated design with expert legal frameworks, FreeWill has established itself as a critical infrastructure provider for the modern philanthropic ecosystem, effectively transforming how individuals manage their assets and charitable legacies in a digital-first environment.
How much funding has FreeWill raised?
FreeWill has raised a total of $30.4M across 2 funding rounds:
Debt
$350K
Series B
$30M
Debt (2020): $350K with participation from PPP
Series B (2022): $30M led by DOUBLE IMPACT
Key Investors in FreeWill
DOUBLE IMPACT
Bain Capital Double Impact focuses on investing in businesses that create positive social and environmental outcomes while delivering competitive financial returns. They engage actively with mission-driven companies, emphasizing operational excellence to enhance both impact and profitability.
PPP
Public-Private Partnership
What's next for FreeWill?
With the infusion of this major enterprise-level funding, FreeWill is expected to accelerate its product development roadmap and expand its reach across the non-profit sector. The strategic focus will likely shift toward enhancing the platform's integration capabilities with large-scale institutional partners and deepening its impact within the wealth management space. As the company matures, the emphasis will remain on operational excellence and scaling its mission-driven model to meet the rising demand for accessible, technology-enabled estate planning tools that empower both donors and charitable institutions to achieve their long-term goals.
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