What is Frameplay?
Frameplay operates at the intersection of advertising and interactive entertainment, providing a sophisticated platform that enables brands to place advertisements directly within video game environments. By prioritizing the player experience, the company ensures that marketing content remains non-disruptive, thereby maintaining the integrity of the game while delivering high-impact visibility for advertisers. This model provides a sustainable revenue stream for game developers and a high-attention environment for brands, effectively bridging the gap between traditional digital marketing and the rapidly expanding gaming industry.
How much funding has Frameplay raised?
Frameplay has raised a total of $8M across 1 funding round:
Series A
$8M
Series A (2021): $8M with participation from zVentures, Razer, Kona Venture Partners, and Hiro Capital
Key Investors in Frameplay
Razer
A global leader in gaming hardware and software, Razer brings deep industry expertise and a vast ecosystem of gamers to the partnership.
Hiro Capital
A founder-led venture capital firm focused on the future of technology, including AI and cloud computing, supporting startups from Seed to Series C.
zVentures
An e-commerce-focused investment entity that emphasizes technology-driven growth and process improvement in the digital marketplace.
What's next for Frameplay?
With this major enterprise-level funding, Frameplay is poised to accelerate its technological development and expand its footprint across global markets. The strategic focus will likely center on enhancing its proprietary ad-delivery infrastructure and deepening partnerships with major gaming platforms. By leveraging the expertise of its diverse investor base, the company aims to solidify its leadership in the intrinsic advertising space, setting new standards for how brands engage with audiences in immersive digital environments. Future growth will be driven by the continued adoption of its platform as developers seek non-intrusive monetization strategies that respect the player journey.
See full Frameplay company page
