What is Frame?
Frame operates as a holistic health and fitness destination, aiming to transform the perception of wellness from a chore into an engaging daily activity. Founded on the principle of a positive approach to health, Frame offers a diverse range of energetic and fun-filled fitness classes, from high-intensity workouts to restorative yoga. Beyond its class offerings, Frame integrates a 'Fuel' cafe for healthy refreshments and a retail 'Shop' featuring fitness apparel, positioning itself as a comprehensive one-stop solution for its community. The company's flexible 'Frame Card' model and varied class timetable cater to diverse lifestyles, making fitness accessible and adaptable. Since its inception in 2009, Frame has expanded its physical footprint across London, opening multiple studios to meet growing demand.
How much funding has Frame raised?
Frame has raised a total of $8M across 1 funding round:
Private Equity
$8M
Private Equity (2017): $8M with participation from Piper
Key Investors in Frame
Piper
Piper is an investment partner specializing in fast-growing brands with sales ranging from 5 to 50 million. Committed to positive change and building purpose-led, inclusive brands, Piper has also achieved B Corp certification, focusing on sustainability and empowering diverse leadership.
What's next for Frame?
With the recent major strategic investment, Frame is poised for significant advancements in its mission to redefine the fitness experience. The substantial capital infusion, contextualized as major enterprise-level funding, suggests a strategic focus on expanding its market reach, potentially through new studio openings, enhanced digital offerings, or innovative class formats. This backing will likely fuel initiatives to further integrate its fitness, cafe, and retail components, solidifying its position as a comprehensive wellness hub. The company's commitment to a positive and inclusive approach to health, coupled with its adaptable business model, positions it favorably for continued growth and leadership in the evolving fitness industry.
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