What is Forward?
Forward is developing embedded payment solutions designed for software developers. Headquartered in Austin, Texas, the company aims to streamline payment integration within software applications, offering a developer-centric approach to financial technology. This focus positions Forward to capture a growing market segment seeking seamless, integrated payment experiences.
How much funding has Forward raised?
Forward has raised a total of $16M across 1 funding round:
Angel/Seed
$16M
Angel/Seed (2024): $16M with participation from Commerce Ventures, Fiserv, and Elefund
Key Investors in Forward
Commerce Ventures
Commerce Ventures is an investment firm that partners with entrepreneurs from diverse backgrounds to build the infrastructure for future industries in retail and financial services. They focus on sectors such as retail tech, payment tech, insurance tech, and banking tech, providing support to companies in their portfolio.
Fiserv
Fiserv is widely perceived as a global fintech leader providing payment processing, digital banking, merchant acquiring, and financial technology infrastructure. It enables banks, credit unions, and merchants to manage transactions, card issuing, point-of-sale systems, and digital commerce at large scale across global markets.
Elefund
Elefund is a venture capital firm that invests in pre-seed, seed, and Series A startups. The firm focuses on supporting innovative founders across various sectors, including fintech, enterprise, and aerospace. Their portfolio includes companies like Robinhood, Engine, and Carta, which aim to democratize finance, revolutionize travel, and manage digital assets.
What's next for Forward?
The recent major strategic investment signals a pivotal growth phase for Forward. This capital is expected to fuel further product development, enhance market penetration, and potentially expand the company's operational footprint. The backing from prominent investors suggests confidence in Forward's business model and its capacity to scale within the competitive fintech landscape.
See full Forward company page
