What is Folloze?
Folloze operates at the intersection of marketing technology and revenue operations, providing a sophisticated Buyer Experience Platform. By enabling organizations to deliver highly personalized, data-centric digital journeys, the company addresses the critical need for B2B brands to maintain engagement throughout the entire customer lifecycle. Its platform is currently utilized by industry heavyweights such as Cisco, RingCentral, and ServiceNow, validating its utility in complex, high-stakes sales environments. The company's core value proposition lies in its capacity to transform static marketing assets into dynamic, actionable buyer experiences that drive conversion and long-term retention.
How much funding has Folloze raised?
Folloze has raised a total of $26.3M across 7 funding rounds:
Private Equity
$2M
Angel/Seed
$3.3M
Unspecified
$1M
Series A
$1.4M
Private Equity
$7.3M
Series B
$11M
Debt
$350K
Private Equity (2013): $2M, investors not publicly disclosed
Angel/Seed (2015): $3.3M led by NEA, Cervin Ventures, and TriplePoint Capital
Unspecified (2015): $1M, investors not publicly disclosed
Series A (2016): $1.4M, investors not publicly disclosed
Private Equity (2016): $7.3M backed by Cervin Ventures, NEA, and Canvas Ventures
Series B (2019): $11M with participation from BGV
Debt (2020): $350K led by PPP
Key Investors in Folloze
NEA
New Enterprise Associates is a global venture capital firm that focuses on helping founders build transformative businesses across multiple stages, sectors, and geographies.
Cervin Ventures
Cervin is an early stage fund that invests in entrepreneurs disrupting the enterprise application, infrastructure, and tools sectors, providing strategic guidance and operational support.
Canvas Ventures
Canvas Ventures is a boutique firm for visionary builders, leading Series A investments in transformative companies across sectors like fintech, digital health, and logistics.
What's next for Folloze?
Following this major strategic investment, Folloze is well-positioned to accelerate its product roadmap and expand its footprint in the enterprise software market. The focus will likely shift toward deepening the platform's analytical capabilities and enhancing its integration ecosystem to better serve global revenue teams. As the company matures, the emphasis on data-driven personalization will remain a key differentiator, allowing Folloze to maintain its competitive edge against emerging rivals. Future growth will likely be characterized by increased investment in go-to-market strategies and the continued acquisition of high-value enterprise clients seeking to optimize their digital customer engagement models.
See full Folloze company page
