What is Tracer?
Tracer operates within the cybersecurity and brand management sectors, offering a sophisticated platform designed to detect, analyze, and neutralize a wide array of online threats. Its solutions are critical for organizations seeking to combat counterfeiting, phishing schemes, impersonation tactics, fraudulent activities, trademark infringements, and unauthorized operations on e-commerce marketplaces. By leveraging artificial intelligence, Tracer provides a comprehensive digital risk monitoring service that safeguards brand integrity and online presence.
How much funding has Tracer raised?
Tracer has raised a total of $34.2M across 6 funding rounds:
Series A
$3.7M
Private Equity
$5.5M
Series B
$10M
Debt
$1M
Series C
$12.2M
Debt
$1.8M
Series A (2016): $3.7M, investors not publicly disclosed
Private Equity (2017): $5.5M led by Origin Ventures and Epic Ventures
Series B (2019): $10M supported by Epic Ventures, Origin Partners, and First Analysis
Debt (2020): $1M featuring PPP
Series C (2021): $12.2M backed by Origin Ventures LLC, First Analysis Corporation, EPIC Ventures, and Baird Capital
Debt (2026): $1.8M, investors not publicly disclosed
Key Investors in Tracer
Epic Ventures
Epic Ventures is a venture capital firm that likely focuses on technology investments, potentially specializing in software and cybersecurity solutions given their involvement with Tracer.
Origin Partners
Origin Partners is an investment firm that may concentrate on growth-stage companies, providing strategic capital to fuel expansion in sectors like technology and software.
First Analysis
First Analysis is an investment bank and private equity firm that provides research and capital, often focusing on growth-oriented companies in specialized industries.
What's next for Tracer?
The recent major strategic investment, coupled with the substantial total funding Tracer has accumulated, signals a strong growth phase for the company. This capital is likely to be deployed towards further enhancing its AI capabilities, expanding its market reach, and strengthening its product offerings in the competitive digital risk landscape. Tracer appears poised to solidify its leadership in brand protection by continuing to innovate and address evolving online threats.
See full Tracer company page
