What is Fluid Pay?
Fluid Pay operates as a cloud-based payment gateway, meticulously engineered to serve Independent Sales Organizations (ISOs), Value-Added Resellers (VARs), and payment professionals. A core tenet of Fluid Pay's strategy is its non-compete clause, ensuring it does not directly compete with its partners by abstaining from direct merchant onboarding. The platform is equipped with over 20 revenue-generating tools, including virtual terminals, e-invoicing capabilities, and sophisticated analytics, all built upon a robust, scalable, cloud-native infrastructure.
The company emphasizes partner success through customizable solutions designed to optimize payment processing efficiency. Reliability is further assured by a 99.5% uptime Service Level Agreement (SLA) and Level 1 PCI compliance, solidifying Fluid Pay's position as a dependable partner for payment professionals.
How much funding has Fluid Pay raised?
Fluid Pay has raised a total of $150K across 1 funding round:
Debt
$150K
Debt (2020): $150K with participation from PPP
What's next for Fluid Pay?
With its large-scale late-stage funding context and a recent major strategic investment, Fluid Pay is poised for significant scaling and further development of its partner-centric ecosystem. The company's focus on providing value-added tools and maintaining a non-compete stance with its partners suggests a strategic direction aimed at deepening existing relationships and expanding its market reach within the ISO and VAR channels.
Future initiatives will likely involve enhancing its suite of revenue-generating tools, further optimizing its cloud-native infrastructure for greater scalability, and potentially exploring new strategic partnerships to broaden its service offerings and client base. The company's commitment to partner success will remain a central theme as it navigates its next phase of growth.
