What is Fluent?
Fluent, Inc. operates as a performance marketing platform dedicated to empowering brands through advanced commerce media solutions. The company specializes in connecting businesses with engaged consumers at critical decision-making junctures throughout their customer journey. By leveraging data-driven insights and sophisticated targeting, Fluent facilitates effective customer acquisition and retention strategies. Its omnichannel approach ensures brands can engage potential customers across multiple touchpoints, optimizing marketing spend and driving measurable business outcomes. Based in New York, Fluent has established itself as a key player in the advertising services industry, offering scalable marketing solutions that prioritize both advertiser performance and consumer experience.
How much funding has Fluent raised?
Fluent has raised a total of $65M across 1 funding round:
Debt
$65M
Debt (2021): $65M with participation from Citizens Financial Group
Key Investors in Fluent
Citizens Financial Group
Citizens Financial Group is a major financial institution offering a broad range of banking products and services to individuals and businesses, indicating a focus on supporting enterprise-level growth and strategic financing.
What's next for Fluent?
With the recent injection of major strategic investment, Fluent is poised for accelerated expansion and innovation within the competitive commerce media landscape. The company's focus on data-driven performance marketing and omnichannel engagement suggests a strategic direction towards enhancing its platform capabilities and broadening its market reach. This capital will likely fuel further development of its technology stack, enabling more sophisticated audience targeting and campaign optimization. Fluent's ability to deliver measurable results for brands positions it for continued growth, potentially exploring new market segments or deepening its existing partnerships to solidify its standing as a leader in connecting brands with high-intent consumers.
See full Fluent company page
