What is Floward?
Headquartered in Sharq, Kuwait, Floward operates a sophisticated digital marketplace that bridges the gap between local florists and consumers across 18 cities in seven countries, including an international presence in London, UK. The company specializes in the end-to-end management of gifting experiences, leveraging a vertically integrated supply chain to ensure quality and timely delivery. As a key player in the digital gifting sector, Floward has successfully scaled its operations by digitizing traditional floral retail, thereby capturing significant market share in the rapidly evolving MENA technology ecosystem.
How much funding has Floward raised?
Floward has raised a total of $186.3M across 3 funding rounds:
Series A
$2.8M
Series B
$27.5M
Series C
$156M
Series A (2020): $2.8M with participation from BNK, Impact46, and Faith Capital
Series B (2021): $27.5M led by Impact46 and STV
Series C (2023): $156M supported by STV and Aljazira Capital
Key Investors in Floward
STV
STV is the largest venture capital fund in the MENA region, dedicated to backing and scaling disruptive technology companies with over $500 million in deployable capital.
Impact46
Impact46 is a leading Saudi-based asset management firm and venture capital investor authorized by the Capital Market Authority, focusing on high-growth tech startups.
Aljazira Capital
Aljazira Capital is an ICM-certified financial services firm providing comprehensive custody and investment advisory services across regional and international markets.
What's next for Floward?
With the infusion of this latest capital, Floward is well-positioned to accelerate its regional expansion and enhance its technological infrastructure. The company is expected to focus on optimizing its logistics network and deepening its penetration in existing markets while exploring new territories. By leveraging the expertise of its strategic partners, Floward aims to refine its customer experience and maintain its competitive edge in the high-growth gifting industry. Future initiatives will likely prioritize operational efficiency and the integration of advanced data analytics to personalize the gifting journey for its growing user base.
See full Floward company page
