What is Flow?
Flow Beverage Corp. specializes in the development, marketing, and distribution of natural alkaline spring water-based beverages. The company has carved out a distinct market position by offering a diverse portfolio of organic and natural flavors, ranging from blackberry-hibiscus to vitamin-infused options. Beyond its consumer-facing brand, Flow provides essential co-packing services, demonstrating a versatile business model that integrates product innovation with manufacturing efficiency. Its commitment to high-quality, sustainably sourced water has allowed it to scale effectively within the Canadian and United States markets, appealing to health-conscious consumers seeking premium hydration alternatives.
How much funding has Flow raised?
Flow has raised a total of $109.8M across 7 funding rounds:
Series B
$37M
Series D
$45M
Series A
$6M
Debt
$15.1M
Share Placement
$1.8M
Debt
$2.9M
Debt
$2M
Series B (2019): $37M with participation from Latitude Ventures, American Express Ventures, and New Enterprise Associates
Series D (2020): $45M led by Dave Holmes, Post Malone, Austin Rosen, Curtis Chambers, Andrew Gertler, Chase Utley, and Shawn Mendes
Series A (2020): $6M supported by SIG Asia, DEG, and Dymon Asia Ventures
Debt (2023): $15.1M featuring NFS Leasing Canada
Share Placement (2024): $1.8M, investors not publicly disclosed
Debt (2024): $2.9M with participation from NFS Leasing
Debt (2025): $2M, investors not publicly disclosed
Key Investors in Flow
NFS Leasing
NFS Leasing is a privately held North American leader in equipment finance, providing flexible capital solutions to businesses across various stages of development.
New Enterprise Associates
A global venture capital firm that invests in technology and healthcare companies, known for supporting transformative businesses from the seed stage through to IPO.
American Express Ventures
The strategic investment arm of American Express, focusing on startups that enhance the digital commerce ecosystem and provide innovative financial services.
What's next for Flow?
With the recent influx of capital, Flow is well-positioned to accelerate its growth initiatives and optimize its supply chain infrastructure. The company's strategic focus will likely shift toward expanding its distribution footprint and enhancing its product development pipeline to meet evolving consumer preferences. As Flow navigates this major enterprise-level funding phase, the emphasis will remain on scaling production capabilities and strengthening its brand equity. By maintaining a disciplined approach to capital allocation, the firm is poised to capitalize on the increasing demand for functional, natural beverages, further cementing its status as a leader in the premium water category.
See full Flow company page
