What is Flow?
Flow Beverage Corp. operates as a specialized manufacturer and distributor of natural alkaline spring water-based beverages. The company distinguishes itself through a diverse product portfolio that includes organic, natural-flavored waters and vitamin-infused options. Beyond its core consumer-facing brand, Flow provides essential co-packing services, effectively diversifying its revenue streams within the beverage industry.
The firm's market position is anchored by its commitment to premium, health-conscious hydration solutions. By integrating natural ingredients with a scalable distribution model, Flow has successfully captured a significant share of the functional beverage market. Its operational framework is designed to support high-volume production while maintaining the integrity of its spring-sourced water, positioning the brand as a staple in the premium beverage category.
How much funding has Flow raised?
Flow has raised a total of $109.8M across 7 funding rounds:
Series B
$37M
Series D
$45M
Series A
$6M
Debt
$15.1M
Share Placement
$1.8M
Debt
$2.9M
Debt
$2M
Series B (2019): $37M with participation from American Express Ventures, New Enterprise Associates, and Latitude Ventures
Series D (2020): $45M led by Post Malone, Curtis Chambers, Shawn Mendes, Dave Holmes, Andrew Gertler, Austin Rosen, and Chase Utley
Series A (2020): $6M supported by SIG Asia, DEG, and Dymon Asia Ventures
Debt (2023): $15.1M featuring NFS Leasing Canada
Share Placement (2024): $1.8M, investors not publicly disclosed
Debt (2024): $2.9M with participation from NFS Leasing
Debt (2025): $2M, investors not publicly disclosed
Key Investors in Flow
NFS Leasing
NFS Leasing is a privately held North American leader in equipment finance, specializing in providing flexible credit solutions to businesses, including early-stage and distressed companies.
American Express Ventures
The strategic investment arm of American Express, focusing on high-growth companies that align with the future of commerce and financial services.
New Enterprise Associates
A global venture capital firm that invests in technology and healthcare companies across all stages, known for supporting transformative business models.
What's next for Flow?
With the recent deployment of $2M, Flow is well-positioned to accelerate its strategic initiatives, focusing on market penetration and operational efficiency. The company is expected to utilize this capital to optimize its co-packing capabilities and expand its footprint in key North American regions. As the beverage industry faces shifting regulatory and consumer landscapes, Flow's ability to secure diverse financing—ranging from venture capital to specialized equipment leasing—demonstrates a resilient financial architecture.
Looking ahead, the focus will likely remain on product innovation and supply chain resilience. By maintaining a lean operational structure while scaling distribution, Flow aims to sustain its growth trajectory and enhance shareholder value. The strategic use of debt and equity ensures that the company remains agile, capable of responding to market volatility while continuing to deliver high-quality, natural hydration products to a growing global consumer base.
