What is Floor?
Founded in 2021, Floor operates as a sophisticated price tracking platform specifically engineered for the non-fungible token (NFT) market. The company provides essential data-driven insights that allow users to monitor asset valuations, track collection performance, and navigate the complexities of the digital collectibles economy. By offering a centralized hub for real-time market data, Floor addresses the critical need for transparency and liquidity assessment in an otherwise fragmented asset class. Its platform serves as a vital tool for both retail participants and institutional entities looking to quantify risk and opportunity within the NFT sector.
How much funding has Floor raised?
Floor has raised a total of $8M across 1 funding round:
Series A
$8M
Series A (2022): $8M with participation from Worklife, B Capital Group, and 6th Man Ventures
Key Investors in Floor
B Capital Group
B Capital is a venture capital firm that focuses on empowering entrepreneurs by investing in early and late-stage companies within the Technology, Healthcare, and Climate sectors.
6th Man Ventures
6th Man Ventures is a venture capital firm that partners with innovative founders to build transformative companies, particularly in the blockchain application layer and adjacent technologies.
Worklife
Worklife is a venture capital firm focused on the future of work and the creator economy, providing strategic backing to early-stage startups building the next generation of digital tools.
What's next for Floor?
With the infusion of this major strategic investment, Floor is expected to accelerate its product roadmap, focusing on deeper integration with decentralized protocols and the development of advanced portfolio management tools. The company's strategic focus will likely shift toward scaling its infrastructure to support higher transaction volumes and broader asset coverage. As the NFT market matures, Floor's ability to provide high-fidelity, actionable intelligence will be a key differentiator. The firm is poised to leverage this capital to solidify its role as a foundational layer in the digital asset infrastructure stack, potentially exploring cross-chain compatibility and enhanced enterprise-grade reporting features to attract a wider institutional user base.
See full Floor company page
