What is Flo?
Flo is recognized as the largest app globally within the Health and Fitness sector, dedicated to supporting women and individuals who menstruate throughout their reproductive lives. The platform offers advanced cycle and ovulation tracking, personalized health insights, expert advice, and a secure community forum for users to share experiences and concerns. Flo places a paramount emphasis on user safety and strives to be the most trusted digital resource for women's health information. The company is headquartered in London, Greater London, United Kingdom.
How much funding has Flo raised?
Flo has raised a total of $256M across 4 funding rounds:
Angel/Seed
$1M
Series A
$5M
Series B
$50M
Series C
$200M
Angel/Seed (2016): $1M with participation from Flint Capital and Haxus
Series A (2017): $5M led by Natalia Vodianova and Flint Capital
Series B (2021): $50M supported by Target Global and VNV Global
Series C (2024): $200M featuring General Atlantic
Key Investors in Flo
General Atlantic
General Atlantic is a global growth equity firm that provides capital and strategic support to high-growth companies in sectors such as consumer, financial services, healthcare, life sciences, and technology. They partner with founders and management teams to accelerate growth and international expansion.
Target Global
Target Global is a leading pan-European technology investment firm investing in companies across all stages of their lifecycle, from pre-seed to pre-IPO. They boast a portfolio exceeding 140 investments in notable tech companies.
Flint Capital
Flint Capital Fund specializes in venture capital investments, focusing on providing financial support to innovative startups and growth-stage companies. The firm aims to identify and nurture promising business ideas across various sectors.
What's next for Flo?
The recent major strategic investment signifies Flo's robust trajectory and its capacity to attract substantial backing for scaling its operations and enhancing its digital health offerings. This capital is likely to be deployed towards expanding its technological capabilities, deepening its research into women's health, and potentially broadening its global market reach. As Flo continues to solidify its position as a leader in digital women's health, further strategic partnerships and product innovations can be anticipated.
See full Flo company page