What is Flipp?
Flipp is at the forefront of transforming the traditional weekly circular into a personalized, digital experience for consumers. By leveraging the Flipp Retail Platform, retailers can create dynamic, mobile-first circulars that are e-commerce connected, engaging shoppers from anywhere. The Flipp Distribution Network is positioned as the largest platform targeting active shoppers, reaching over 100 million consumers monthly and integrating with major digital media sites to capture a significant share of weekly consumer engagement. Furthermore, Flipp Insights provides retailers with detailed, actionable data on customer behavior to inform category and marketing strategies, utilizing closed-loop reporting and advanced measurement systems to track sales, drive lift, and optimize print spend.
How much funding has Flipp raised?
Flipp has raised a total of $61M across 1 funding round:
Private Equity
$61M
Private Equity (2016): $61M with participation from General Atlantic
Key Investors in Flipp
General Atlantic
General Atlantic is a global growth equity firm that provides capital and strategic support to high-growth companies in sectors such as consumer, financial services, healthcare, life sciences, and technology. With dozens of portfolio companies worldwide and offices across the Americas, EMEA, and AsiaPacific, it partners with founders and management teams to accelerate growth, international expansion, and transformational initiatives.
What's next for Flipp?
With a substantial enterprise-level funding injection and a recent strategic investment, Flipp is poised for accelerated growth and market expansion. The company's focus on digital transformation within the retail circular space, coupled with its extensive distribution network and data analytics capabilities, positions it to further solidify its market leadership. Future strategic initiatives are likely to involve enhancing its platform's personalization features, expanding its reach to new consumer segments, and forging deeper integrations with retail partners to drive measurable sales lift and optimize marketing investments. This capital infusion will undoubtedly fuel innovation and support Flipp's mission to redefine the weekly shopping experience in the digital age.
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