What is Flipp?
Flipp operates as a comprehensive retail platform designed to digitize and personalize the weekly shopping experience. By transforming static circulars into dynamic, e-commerce-connected digital stories, the company enables retailers to engage active shoppers across a vast distribution network. Beyond mere digitization, the Flipp Retail Platform provides actionable insights through advanced measurement systems and closed-loop reporting. This allows retailers to optimize their marketing spend, drive sales lift, and gain a deeper understanding of consumer behavior in an increasingly fragmented digital landscape. The platform serves as a bridge between traditional print-based marketing and the modern, data-driven retail environment.
How much funding has Flipp raised?
Flipp has raised a total of $61M across 1 funding round:
Private Equity
$61M
Private Equity (2016): $61M with participation from General Atlantic
Key Investors in Flipp
General Atlantic
General Atlantic is a global growth equity firm that provides capital and strategic support to high-growth companies in sectors such as consumer, financial services, healthcare, life sciences, and technology.
What's next for Flipp?
With the support of major enterprise-level financing, Flipp is well-positioned to expand its footprint within the global retail ecosystem. The company's strategic roadmap likely involves deepening its integration with major digital media sites and enhancing its predictive analytics capabilities. As retailers continue to prioritize omnichannel strategies, Flipp's ability to provide granular consumer data will be instrumental in helping brands capture a larger share of the weekly shopping wallet. Future growth will likely focus on scaling the distribution network and refining the personalization engine to maintain a competitive edge in the retail technology market.
See full Flipp company page
