What is Flipp?
Flipp operates at the intersection of retail technology and consumer engagement, aiming to revolutionize the weekly shopping experience. The company's core offering is the Flipp Retail Platform, which transforms static circulars into dynamic, personalized weekly stories optimized for mobile-first consumption and e-commerce integration. By bringing circulars to life, Flipp enables retailers to capture consumer attention and drive brand engagement from anywhere. The Flipp Distribution Network is positioned as the largest platform targeting active shoppers, reaching over 100 million consumers monthly and facilitating strategic integrations with major digital media sites. Furthermore, Flipp Insights provides retailers with detailed, actionable data on customer behavior, enabling them to plan and execute category and marketing strategies effectively, with advanced measurement systems for sales tracking and print spend optimization.
How much funding has Flipp raised?
Flipp has raised a total of $61M across 1 funding round:
Private Equity
$61M
Private Equity (2016): $61M with participation from General Atlantic
Key Investors in Flipp
General Atlantic
General Atlantic is a global growth equity firm that provides capital and strategic support to high-growth companies in sectors such as consumer, financial services, healthcare, life sciences, and technology. It partners with founders and management teams to accelerate growth and international expansion.
What's next for Flipp?
With its recent major strategic investment and substantial total funding, Flipp is poised for accelerated growth and further innovation in the digital retail space. The company's focus on enhancing consumer engagement through personalized, mobile-first circular experiences and providing actionable retail insights positions it as a key player in the evolving landscape of advertising and e-commerce. Future developments are likely to center on expanding its distribution network, deepening its data analytics capabilities, and forging new strategic partnerships to further solidify its market leadership in transforming the weekly shopping experience for both retailers and consumers.
See full Flipp company page
