What is Fitted?
Founded in 2019 and headquartered in Eagle, Idaho, Fitted operates at the intersection of fintech and retail operations. The platform serves as a comprehensive digital ecosystem designed to optimize profitability for businesses of all sizes. By streamlining the invoice-to-payment lifecycle, Fitted provides a dual-sided value proposition: brands gain immediate access to working capital upon invoice finalization, while retailers benefit from flexible payment terms and enhanced discount structures.
The company's core competency lies in its ability to synthesize real-time data into actionable financial insights. This transparency allows retail partners to make informed decisions, reducing friction in B2B transactions and improving overall cash flow management. As the retail landscape becomes increasingly digitized, Fitted's role in providing the underlying financial plumbing for these transactions is becoming indispensable.
How much funding has Fitted raised?
Fitted has raised a total of $8.5M across 1 funding round:
Series A
$8.5M
Series A (2023): $8.5M with participation from Capital Eleven, Handshake Ventures, and Epic Ventures
Key Investors in Fitted
Capital Eleven
Capital Eleven is an investment firm that provides strategic backing to high-growth companies, focusing on long-term value creation and operational support.
Handshake Ventures
Handshake Ventures is an investment firm that focuses on building a portfolio of innovative companies, supporting startups and emerging businesses across various sectors.
Epic Ventures
Epic Ventures is a firm that provides capital and strategic guidance to emerging enterprises, leveraging its industry expertise to foster business development.
What's next for Fitted?
With the successful closure of this major strategic investment, Fitted is well-positioned to accelerate its product development roadmap and expand its market reach. The company is expected to leverage this capital to enhance its data analytics capabilities and potentially integrate more advanced predictive modeling to further assist retailers in inventory and margin management.
Looking ahead, the focus will likely shift toward scaling the platform's user base and deepening its penetration within the mid-market and enterprise retail segments. By maintaining its commitment to financial agility and operational efficiency, Fitted is poised to redefine how brands and retailers interact, ensuring that liquidity remains fluid throughout the entire supply chain. The strategic backing received in this round provides the necessary runway to navigate the competitive fintech landscape while maintaining a focus on sustainable, long-term growth.
