What is First Cry?
Founded in 2010 and headquartered in Pune, India, First Cry operates as a prominent online platform specializing in baby and kids' products. The company offers a diverse range of brands through its online application, catering to a broad consumer base. Its business model focuses on providing a comprehensive selection of items for children, positioning it as a key player in the e-commerce sector for juvenile goods. The consistent flow of investment indicates a strong market demand and a scalable business model within the competitive online retail landscape.
How much funding has First Cry raised?
First Cry has raised a total of $493M across 6 funding rounds:
Series A
$4M
Series B
$14M
Series C
$15M
Series D
$26M
Private Equity
$34M
Series E
$400M
Series A (2011): $4M with participation from SAIF Partners
Series B (2012): $14M led by IDG Capital and SAIF Partners
Series C (2014): $15M supported by Vertex Ventures, IDG Capital, and SAIF Partners
Series D (2015): $26M featuring IDG Ventures India, Valiant Capital, SAIF Partners, and Vertex
Private Equity (2016): $34M backed by Mahindra Retail
Series E (2020): $400M with participation from SoftBank Group Corp
Key Investors in First Cry
SoftBank Group Corp
SoftBank Group Corp. is a global technology holding company driving innovation across telecommunications, internet services, artificial intelligence, smart robotics, IoT, and clean energy technologies. Through its diverse portfolio of companies and strategic investments, including leading semiconductor IP providers, SoftBank Group supports the development and scaling of transformative technologies worldwide.
Vertex Ventures
Vertex Ventures US is an early-stage venture capital firm that supports founders creating a smarter digital economy through B2B software. They focus on partnering with and investing in early-stage infrastructure and SaaS companies, leveraging their experience as former founders and operators.
SAIF Partners
SAIF Partners is a prominent private equity firm that specializes in providing growth capital to companies in China or those with significant operations in the region. The firm focuses on various sectors, including internet+, TMT, healthcare, new materials, and clean technologies.
What's next for First Cry?
The substantial enterprise-level funding and recent strategic investment suggest First Cry is poised for significant expansion and operational enhancement. This capital infusion is likely to fuel further development of its product offerings, technological infrastructure, and market reach, both domestically and potentially internationally. The company's ability to attract major backers like SoftBank Group Corp. indicates a strong potential for market leadership and innovation in the children's e-commerce space. Future strategic moves may involve expanding into new product categories, enhancing logistics, or pursuing strategic acquisitions to solidify its competitive advantage.
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