What is FirstUp?
Founded in 2008 and headquartered in San Francisco, California, FirstUp operates as an intelligent communication platform. The company's core offering enables organizations to connect their employee experience ecosystem, personalize individual employee journeys, and derive actionable insights to enhance engagement, boost productivity, and improve retention. This strategic focus positions FirstUp as a key player in the evolving landscape of workplace technology and employee well-being.
How much funding has FirstUp raised?
FirstUp has raised a total of $71.5M across 3 funding rounds:
Series D
$25M
Series E
$46.5M
Grant
$35K
Series D (2016): $25M with participation from Focus Ventures and M12
Series E (2018): $46.5M led by Cisco Investments, Adams Street Partners, and Dtcp
Grant (2018): $35K, investors not publicly disclosed
Key Investors in FirstUp
Cisco Investments
Cisco Investments is a venture capital firm founded in 1993 that provides strategic funding and portfolio development services to innovative technology companies. The firm specializes in identifying and supporting startups in areas such as cybersecurity, cloud technology, networking, and digital infrastructure.
Adams Street Partners
Founded in 1972, Adams Street Partners provides investment management services in private markets worldwide. Their headquarters is located in Chicago, Illinois.
Dtcp
DTCP Digital Transformation Capital Partners GmbH specializes in innovative investment strategies focused on driving digital transformation across various sectors. The company invests in digital infrastructure and growth-stage companies, particularly in areas such as Cybersecurity, SaaS, AI, and Robotics.
What's next for FirstUp?
The substantial expansion capital FirstUp has recently acquired signals a strategic pivot towards scaling its operations and market reach. This investment is likely to be directed towards enhancing its platform's capabilities, expanding its sales and marketing efforts, and potentially exploring new market verticals. The company's trajectory suggests a focus on solidifying its position as a leader in intelligent employee communication and engagement solutions, leveraging its established enterprise-level funding to drive further innovation and market penetration.
See full FirstUp company page
