What is FinMkt?
FinMkt operates at the intersection of cloud-native architecture and consumer finance, providing a sophisticated suite of API-driven solutions. The company specializes in point-of-sale financing and embedded payment technologies, catering to a diverse array of lenders and enterprise partners. By offering both turnkey SaaS platforms and bespoke, white-glove integration services, FinMkt addresses the critical need for agility in modern lending. Their technology stack is engineered to facilitate seamless digital transactions, ensuring that enterprise clients can deploy innovative credit products with minimal friction while maintaining high standards of security and reliability in a 24/7 operational environment.
How much funding has FinMkt raised?
FinMkt has raised a total of $17M across 4 funding rounds:
Angel/Seed
$1.6M
Private Equity
$5.4M
Series A
$5M
Series B
$5M
Angel/Seed (2014): $1.6M, investors not publicly disclosed
Private Equity (2017): $5.4M, investors not publicly disclosed
Series A (2017): $5M supported by ManchesterStory Group
Series B (2019): $5M, investors not publicly disclosed
Key Investors in FinMkt
ManchesterStory Group
ManchesterStory is a leading early-stage venture capital firm focused on deploying strategic capital to fuel growth and long-term partnerships in the financial services, healthcare, and insurance sectors.
Undisclosed Investor
Undisclosed investor participating in the funding round.
Undisclosed Investor
Undisclosed investor participating in the funding round.
What's next for FinMkt?
With the recent influx of capital, FinMkt is well-positioned to accelerate its product roadmap and expand its footprint in the global enterprise lending market. The strategic focus will likely shift toward deepening its API capabilities and enhancing its white-label offerings to capture a larger share of the point-of-sale financing sector. As the demand for embedded finance continues to rise, FinMkt is poised to leverage its existing infrastructure to forge new partnerships with major financial institutions and retail conglomerates. The company's commitment to 7-day live support and customized integration remains a key differentiator, ensuring that as they scale, they maintain the high-touch service model that has become a hallmark of their brand identity.
See full FinMkt company page
