What is Fi?
Founded in 2019 and headquartered in New York, Fi specializes in tech-enabled dog collars that integrate sophisticated geofencing, activity monitoring, and health analytics. Beyond hardware, the company has cultivated a robust social platform that connects dog owners, fostering a community-driven ecosystem. This dual-pronged strategy of hardware-as-a-service and social networking positions Fi as a leader in the connected pet care market, effectively bridging the gap between pet safety and digital engagement.
How much funding has Fi raised?
Fi has raised a total of $37M across 2 funding rounds:
Series A
$7M
Series B
$30M
Series A (2019): $7M with participation from RRE Ventures, Freestyle VC, and Lerer Hippeau
Series B (2021): $30M led by Chuck Murphy
Key Investors in Fi
RRE Ventures
A venture capital firm focused on early-stage technology companies with a strong emphasis on software and hardware innovation.
Freestyle VC
An investment firm specializing in seed and early-stage startups, known for supporting disruptive consumer technology brands.
Lerer Hippeau
A prominent early-stage venture capital firm based in New York, focusing on consumer-facing digital platforms and technology-enabled services.
What's next for Fi?
With this recent capital injection, Fi is well-positioned to scale its operations and enhance its proprietary software stack. The company is expected to focus on deepening its data analytics capabilities to provide more granular insights into canine wellness, potentially expanding its product suite to include broader pet health services. As the pet-tech industry matures, Fi's ability to maintain its technological edge while scaling its user base will be critical for long-term sustainability and potential market dominance in the connected pet care vertical.
See full Fi company page
