What is Fi?
Founded in 2019 and headquartered in New York, Fi specializes in tech-enabled dog collars that integrate sophisticated geofencing, activity monitoring, and health tracking features. Beyond the hardware, the company has cultivated a robust social platform that connects dog owners, creating a comprehensive ecosystem for pet management. By combining high-fidelity location data with community-driven insights, Fi addresses the critical needs of modern pet parents who prioritize safety and wellness. The company's ability to synthesize hardware reliability with a digital social experience has allowed it to capture significant market share in the competitive pet-tech landscape.
How much funding has Fi raised?
Fi has raised a total of $37M across 2 funding rounds:
Series A
$7M
Series B
$30M
Series A (2019): $7M with participation from Freestyle VC, Lerer Hippeau, and RRE Ventures
Series B (2021): $30M led by Chuck Murphy
Key Investors in Fi
Freestyle VC
A venture capital firm focused on early-stage investments in technology companies with high growth potential.
Lerer Hippeau
A prominent New York-based seed-stage venture fund that supports consumer-facing brands and technology platforms.
RRE Ventures
A multi-stage venture capital firm that partners with entrepreneurs building transformative technology businesses.
What's next for Fi?
With this latest round of financing, Fi is well-positioned to scale its operations and deepen its technological moat. The company is expected to focus on enhancing its proprietary algorithms for activity tracking and expanding its footprint within the broader pet health monitoring industry. As the firm moves into this next phase of development, strategic priorities will likely include optimizing supply chain logistics and increasing user acquisition through its social platform. The backing from seasoned venture capital firms provides the necessary runway to innovate on product design while maintaining a competitive edge in the high-growth wearable technology sector.
See full Fi company page
