What is Feedbackly?
Feedbackly operates at the intersection of behavioral analytics and customer experience management. By leveraging its unique Emotional Value Index (EVI), the platform provides businesses with granular insights into consumer sentiment, moving beyond traditional metrics to quantify the emotional drivers of purchasing behavior. The company offers a comprehensive ecosystem that includes automated data collection, expert consulting, and specialized training modules. This integrated approach allows organizations to map customer journeys across multiple touchpoints, effectively turning raw feedback into actionable intelligence that drives retention and revenue growth. As a key player in the CX software sector, Feedbackly serves a diverse enterprise client base, helping them optimize satisfaction rates through data-driven decision-making.
How much funding has Feedbackly raised?
Feedbackly has raised a total of $566K across 1 funding round:
Series A
$566K
Series A (2016): $566K with participation from East Wings
Key Investors in Feedbackly
East Wings
East Wings is a venture capital firm focused on supporting high-growth technology companies through strategic capital and operational guidance.
What's next for Feedbackly?
With this major enterprise-level funding, Feedbackly is poised to scale its infrastructure and expand its market footprint. The strategic allocation of this capital will likely focus on enhancing the predictive capabilities of the EVI engine and deepening the platform's integration with existing enterprise CRM systems. By prioritizing product innovation and market penetration, the company aims to solidify its position as an essential tool for global brands seeking to quantify and improve the emotional quality of their customer interactions. Future growth will likely be characterized by increased adoption of its automated feedback loops and a broader expansion into international markets where CX optimization is becoming a critical competitive differentiator.
See full Feedbackly company page
