What is Fave?
Headquartered in Kuala Lumpur, Malaysia, Fave operates as a comprehensive platform providing curated discounts across diverse sectors including beauty, food, and lifestyle activities. The company serves as a vital digital infrastructure for small and medium-sized enterprises, enabling them to enhance customer acquisition through targeted promotional campaigns. By leveraging data-driven insights, Fave has successfully navigated the fragmented retail landscape of Southeast Asia, establishing a dominant footprint that facilitates seamless transactions and fosters long-term merchant-consumer relationships. Its market position is defined by its agility in adapting to the evolving digital consumption habits of the region.
How much funding has Fave raised?
Fave has raised a total of $32M across 2 funding rounds:
Series A
$12M
Series B
$20M
Series A (2016): $12M with participation from Southeast Asian Ventures
Series B (2018): $20M, investors not publicly disclosed
Key Investors in Fave
Southeast Asian Ventures
A venture capital firm specializing in early-stage and growth-stage investments within the Southeast Asian technology sector.
Undisclosed Institutional Investor
A private equity group focused on scaling high-growth consumer platforms through strategic capital deployment.
Undisclosed Strategic Partner
A strategic partner providing industry expertise and operational support to accelerate market penetration in the retail technology space.
What's next for Fave?
With the recent influx of capital, Fave is well-positioned to accelerate its regional expansion and deepen its technological capabilities. The strategic focus will likely shift toward enhancing the platform's personalization engine and expanding its merchant network into emerging secondary markets. As the company matures beyond its Series B stage, the emphasis will remain on optimizing unit economics and increasing the frequency of user engagement. By integrating more sophisticated loyalty solutions and payment processing features, Fave aims to solidify its role as an indispensable utility for both retailers and consumers, ultimately driving sustainable growth in an increasingly competitive digital economy.
See full Fave company page
