What is Fat Lama?
Hygglo UK, formerly known as Fat Lama, operates a sophisticated digital platform designed to streamline the rental of diverse assets, ranging from professional-grade film and photography equipment to essential household electronics. By prioritizing user verification and safety, the company has effectively mitigated the risks traditionally associated with peer-to-peer asset sharing. The platform serves as a critical intermediary in the sharing economy, enabling users to monetize underutilized assets while providing renters with cost-effective access to high-quality goods. This dual-sided marketplace model not only promotes environmental sustainability by reducing waste but also addresses the growing demand for flexible, on-demand access to equipment in an increasingly asset-light economy.
How much funding has Fat Lama raised?
Fat Lama has raised a total of $12.8M across 3 funding rounds:
Angel/Seed
$1.3M
Unspecified
$1.5M
Series A
$10M
Angel/Seed (2017): $1.3M, investors not publicly disclosed
Unspecified (2017): $1.5M led by Greylock Partners
Series A (2018): $10M supported by Blossom Capital
Key Investors in Fat Lama
Blossom Capital
A London-based venture capital firm that bridges US expertise with European market opportunities, focusing on early-stage investments in marketplaces and API-first companies.
83North
A global venture capital firm managing over $2.2 billion, specializing in supporting exceptional entrepreneurs to build category-leading companies across various technology sectors.
Undisclosed Investor
Undisclosed investor participating in the early-stage funding round to support initial platform development.
What's next for Fat Lama?
With the recent influx of capital, Hygglo UK is well-positioned to accelerate its international expansion and enhance its technological infrastructure. The strategic focus will likely shift toward optimizing the user experience through advanced algorithmic matching and expanding its footprint in key European markets. As the company scales, it faces the challenge of maintaining operational efficiency while managing a growing inventory of diverse rental categories. Future growth will depend on the firm's ability to integrate deeper enterprise-level partnerships and potentially introduce new financial services, such as integrated insurance products, to further secure its market leadership in the rental technology sector.
See full Fat Lama company page
