What is Fat Lama?
Hygglo UK, formerly known as Fat Lama, functions as a sophisticated digital marketplace designed to facilitate the rental of diverse items, ranging from professional-grade photography equipment to essential household tools. By providing a secure, verified environment for users to monetize underutilized assets, the platform effectively bridges the gap between supply and demand in the circular economy. The company's core value proposition lies in its ability to offer a cost-effective, sustainable alternative to ownership, thereby reducing waste and promoting a more efficient allocation of resources across its user base. Through rigorous user verification and a streamlined interface, the platform has established itself as a reliable intermediary in the consumer rental space.
How much funding has Fat Lama raised?
Fat Lama has raised a total of $12.8M across 3 funding rounds:
Angel/Seed
$1.3M
Unspecified
$1.5M
Series A
$10M
Angel/Seed (2017): $1.3M, investors not publicly disclosed
Unspecified (2017): $1.5M led by Greylock Partners
Series A (2018): $10M supported by Blossom Capital
Key Investors in Fat Lama
Blossom Capital
A London-based venture capital firm that bridges US expertise with European opportunities, focusing on early-stage investments in marketplaces and consumer technology.
Greylock Partners
A global venture capital firm managing over $2.2 billion, dedicated to supporting exceptional entrepreneurs in building category-leading companies across various technology sectors.
Undisclosed Investor
Undisclosed investor participating in the funding round.
What's next for Fat Lama?
Looking ahead, the infusion of capital is expected to accelerate the company's expansion into new geographic markets and broaden its inventory categories. As the firm scales, the focus will likely shift toward enhancing the underlying technology stack to improve user experience and trust, which are critical components for maintaining a competitive edge in the marketplace sector. Furthermore, the strategic deployment of these funds will likely involve optimizing logistics and insurance frameworks to support higher transaction volumes. By leveraging its current momentum, the company is well-positioned to capture a larger share of the growing demand for on-demand access to goods, potentially setting the stage for future growth or consolidation within the broader sharing economy ecosystem.
See full Fat Lama company page
