What is Farewill?
Farewill provides an accessible platform for individuals to create legal wills in as little as 15 minutes, arrange probate, and manage funeral services, including cremations, all through a streamlined online and phone-based process. The company has garnered industry recognition, including awards at the Good Funeral Awards and British Wills & Probate Awards, and maintains a strong reputation for customer satisfaction on TrustPilot. A notable aspect of Farewill's model is its commitment to charitable giving, having facilitated over $1.25 billion in pledged donations to various causes through its services. This focus on social impact alongside efficient service delivery positions Farewill uniquely in its market.
How much funding has Farewill raised?
Farewill has raised a total of $62.3M across 4 funding rounds:
Other Financing Round
$5.3M
Multiple Rounds
$57.1M
Other Financing Round (2019): $5.3M, investors not publicly disclosed
Other Financing Round (2020): $17.8M, investors not publicly disclosed
Unspecified (2020): $25.2M supported by Keen Ventures, Taavet Hinrikus, Venture Founders, Augmentum Fintech, Highland Europe, Kindred Capital, Rich Pierson, and Broadhaven Ventures
Other Financing Round (2020): $14.1M, investors not publicly disclosed
Key Investors in Farewill
Augmentum Fintech
Augmentum Fintech is the UK's only publicly listed investment company focused on the fintech sector, providing patient capital and support to fast-growing fintech businesses.
Highland Europe
Highland Europe provides growth capital to exceptional, product-led companies across software and consumer sectors in Europe and Israel, focusing on building collaborative, long-term relationships.
Kindred Capital
Kindred Capital is a venture capital firm that invests in early-stage companies, known for its focus on founder-centric values and building strong partnerships.
What's next for Farewill?
With significant backing and a clear market need for its services, Farewill is poised for continued growth and service enhancement. The recent major strategic investment suggests a focus on scaling operations, potentially expanding its geographical reach, and further developing its digital infrastructure. Future initiatives may include broadening its service portfolio within the broader end-of-life planning ecosystem and deepening its partnerships with charities. The company's trajectory indicates a strong potential for market leadership, driven by its blend of technological innovation, customer-centricity, and social responsibility.
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