What is Fabletics?
Founded in 2013 and headquartered in El Segundo, California, Fabletics operates a dual-channel business model, engaging customers through both physical retail locations and a dedicated online shopping platform. The company specializes in the design, manufacturing, and sale of activewear, catering to a broad consumer base seeking performance and style in their athletic apparel. The recent enterprise-level funding suggests a strategic push for scaling operations, expanding product lines, or enhancing its digital and physical retail footprints.
How much funding has Fabletics raised?
Fabletics has raised a total of $79M across 2 funding rounds:
Angel/Seed
$4M
Other Financing Round
$75M
Angel/Seed (2021): $4M, investors not publicly disclosed
Other Financing Round (2022): $75M led by Trustbridge Partners
Key Investors in Fabletics
Trustbridge Partners
Trustbridge Partners is a leading growth equity investor with offices in Shanghai, Hong Kong and Boston, focusing on high-quality growth opportunities in China. Founded in 2006, TBP currently manage approximately $8 billion in assets from an investor base that includes leading university endowments, pension funds and strategic industry partners. The company's investment philosophy is driven by a fundamental understanding of long-term trends in society, consumer behavior, and technology. The company concentrate on the TMT, consumer, and healthcare sectors, where the company believes the company's deep experience and strong industry relationships generate unique insights and give the company's portfolio companies a competitive edge.
What's next for Fabletics?
With the recent major strategic investment, Fabletics is poised for accelerated growth and market expansion. This capital infusion is likely to fuel initiatives such as enhancing supply chain efficiencies, investing in innovative product development, and broadening its marketing reach to capture a larger share of the global activewear market. The company's focus on a hybrid retail approach positions it well to adapt to evolving consumer shopping habits, potentially leading to further market penetration and increased brand loyalty.
See full Fabletics company page
