What is FabFitFun?
Founded in 2010 and headquartered in Los Angeles, FabFitFun operates a sophisticated subscription-based platform that delivers curated, full-size products spanning beauty, fashion, fitness, wellness, home, and technology. The company occupies a unique intersection of e-commerce and lifestyle media, utilizing a seasonal delivery cadence to drive high customer engagement and retention. By integrating data-driven product selection with a robust digital community, FabFitFun has established a defensible market position that bridges the gap between traditional retail and personalized consumer experiences.
How much funding has FabFitFun raised?
FabFitFun has raised a total of $94.6M across 2 funding rounds:
Angel/Seed
$3.5M
Series A
$91.1M
Angel/Seed (2015): $3.5M with participation from Upfront Ventures and New Enterprise Associates
Series A (2019): $91.1M led by Upfront Ventures, New Enterprise Associates, Milano Investment Partners, and Kleiner Perkins
Key Investors in FabFitFun
Upfront Ventures
A Los Angeles-based venture capital firm specializing in technology businesses, with a focus on digital media, SaaS, consumer internet, and retail innovation.
New Enterprise Associates
A prominent venture capital firm established in 1977, dedicated to partnering with entrepreneurs to build and scale transformative businesses.
Kleiner Perkins
A Menlo Park-based venture capital firm that provides capital and operational support to early and growth-stage companies across consumer, enterprise, and healthcare sectors.
What's next for FabFitFun?
With the support of its latest capital injection, FabFitFun is well-positioned to accelerate its enterprise-level growth initiatives. Future strategic priorities likely include the optimization of supply chain logistics, the expansion of its proprietary product lines, and the enhancement of its digital platform to drive deeper personalization. As the company matures, the focus will shift toward sustaining long-term profitability while navigating the competitive landscape of the subscription economy. The continued backing from top-tier venture firms suggests a clear path toward further market penetration and potential long-term value creation for stakeholders.
See full FabFitFun company page
