What is Fabelio?
Founded in 2015, Fabelio has evolved from a digital-native furniture retailer into a comprehensive interior design solutions provider. The company operates a hybrid business model, combining an extensive online catalog with a network of 20 experience centers. By offering end-to-end services—ranging from residential furniture to customized kitchen sets and wardrobe installations via Fabelio Projects—the firm addresses the growing demand for modern, accessible interior design in Southeast Asia. Its ability to integrate physical showrooms with a seamless digital platform has positioned it as a key disruptor in the regional home-furnishing market.
How much funding has Fabelio raised?
Fabelio has raised a total of $18M across 4 funding rounds:
Angel/Seed
$500K
Series A
$2M
Series B
$6.5M
Series C
$9M
Angel/Seed (2015): $500K with participation from IMJ INVESTMENT Partners Pte. Ltd., 500 startups, and KK Fund
Series A (2016): $2M led by Venturra, 500.com, and IMJ Investment Partners Pte. Ltd.
Series B (2018): $6.5M, investors not publicly disclosed
Series C (2020): $9M featuring Endeavour Catalyst, AppWorks, Aavishkaar Capital, and MDI Ventures
Key Investors in Fabelio
Aavishkaar Capital
Aavishkaar Capital specializes in venture capital financing and impact investment, focusing on empowering entrepreneurs to tackle significant challenges through deep tech and sustainable business models.
MDI Ventures
MDI Ventures is a global multi-stage venture capital firm focused on investing in local founders and startups in Indonesia to drive innovation and digital transformation.
KK Fund
KK Fund is a venture capital firm that invests in early-stage tech startups across various sectors, including PropTech and mobile internet technology, primarily in Southeast Asia.
What's next for Fabelio?
Following the latest major strategic investment, Fabelio is well-positioned to accelerate its digital transformation and expand its service coverage across Java. The capital injection is expected to bolster the company's logistics infrastructure and enhance its proprietary interior design technology. As the firm continues to scale, the focus will likely shift toward optimizing supply chain efficiencies and deepening its penetration into the enterprise-level office design market, leveraging its established brand equity to capture a larger share of the burgeoning Indonesian middle-class consumer base.
See full Fabelio company page
