What is Fab?
Founded in 2011, Fab operates as a specialized e-commerce entity, curating a selection of fitness-focused products for a global consumer base. The company occupies a distinct niche in the online retail sector, prioritizing high-quality, performance-oriented goods. Its business model relies on a sophisticated digital infrastructure that connects fitness enthusiasts with premium brands, effectively bridging the gap between traditional retail and modern, convenience-driven consumer habits.
How much funding has Fab raised?
Fab has raised a total of $301.2M across 6 funding rounds:
Series A
$1.8M
Multiple Rounds
$48.7M
Series C
$100.8M
Series D
$150M
Series A (2010): $1.8M with participation from First Round Capital, Baroda Ventures, The Washington Post Company, and Zelkova Ventures
Angel/Seed (2011): $1M led by Uncork Capital, Baroda Ventures, Baseline Ventures, and SV Angel
Private Equity (2011): $7.7M supported by First Round Capital, Thrive Capital, Baroda Ventures, SV Angel, A-Grade Investments, Menlo Ventures, SoftTech VC, The Washington Post Company, and Zelkova Ventures
Series B (2011): $40M featuring Andreesen Horowitz, First Round Capital, Baroda Ventures, Menlo Ventures, and SoftTech VC
Series C (2012): $100.8M backed by RTP Ventures, Menlo Ventures, Mayfield Fund, Baroda Ventures, Docomo Capital, Atomico, Pinnacle Ventures, Andreessen Horowitz, and First Round Capital
Series D (2013): $150M with participation from RTP Capital Associates, Itochu Corporation, Andreessen Horowitz, Tencent, Inc., Atomico, Pinnacle Ventures, Menlo Ventures, and Docomo Capital
Key Investors in Fab
Andreessen Horowitz
A premier venture capital firm based in Menlo Park, known for its extensive support of both early-stage startups and established growth-stage technology companies.
Tencent, Inc.
A global technology conglomerate that develops digital platforms and internet-based services, providing strategic support for innovation across international markets.
Atomico
A London-headquartered European venture capital firm that partners with ambitious founders to scale technology companies through deep operational expertise.
What's next for Fab?
Looking ahead, the strategic deployment of $150M is expected to accelerate Fab's efforts in market penetration and technological optimization. As the company moves beyond its Series D phase, the focus will likely shift toward enhancing supply chain efficiencies and deepening its integration within the broader fitness ecosystem. By maintaining strong partnerships with its core venture backers, Fab is well-positioned to navigate the complexities of the evolving e-commerce environment, ensuring long-term sustainability and continued value creation for its stakeholders.
See full Fab company page
