What is Fab?
Founded in 2011, Fab operates within the e-commerce sector, focusing on the online retail of fitness products. The company has navigated various funding stages, from its initial Angel/Seed round to Series A, B, C, and D, culminating in a significant private equity round. This trajectory suggests a company that has demonstrated consistent traction and investor confidence, moving from early-stage development to a scaling phase. The substantial capital injections indicate a strategic focus on market penetration and potentially expanding its product catalog or operational reach within the competitive fitness e-commerce landscape.
How much funding has Fab raised?
Fab has raised a total of $301.2M across 6 funding rounds:
Series A
$1.8M
Multiple Rounds
$48.7M
Series C
$100.8M
Series D
$150M
Series A (2010): $1.8M with participation from The Washington Post Company, Baroda Ventures, First Round Capital, and Zelkova Ventures
Angel/Seed (2011): $1M led by Uncork Capital, SV Angel, Baroda Ventures, and Baseline Ventures
Private Equity (2011): $7.7M supported by A-Grade Investments, Zelkova Ventures, First Round Capital, Thrive Capital, Menlo Ventures, The Washington Post Company, Baroda Ventures, SoftTech VC, and SV Angel
Series B (2011): $40M featuring Baroda Ventures, Menlo Ventures, SoftTech VC, Andreesen Horowitz, and First Round Capital
Series C (2012): $100.8M backed by Baroda Ventures, Pinnacle Ventures, Atomico, Docomo Capital, Andreessen Horowitz, Mayfield Fund, Menlo Ventures, First Round Capital, and RTP Ventures
Series D (2013): $150M with participation from Atomico, Pinnacle Ventures, RTP Capital Associates, Menlo Ventures, Tencent, Inc., Andreessen Horowitz, Itochu Corporation, and Docomo Capital
Key Investors in Fab
Atomico
Atomico is a European Venture Capital firm headquartered in London, with offices in Paris, Berlin and Stockholm. Its founder and CEO is Niklas Zennström, a serial entrepreneur who co-founded Skype and Kazaa.
Menlo Ventures
Menlo Ventures is a Menlo Parkbased venture capital firm that raises dedicated funds and invests in early and growthstage technology companies across sectors such as enterprise software, consumer internet, fintech, infrastructure, and frontier tech, typically taking board roles and partnering with founders through multiple stages of scale.
Andreessen Horowitz
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What's next for Fab?
With a history of substantial capital raises, including a recent major strategic investment, Fab is positioned for accelerated growth. The company's ongoing access to significant financing suggests a strategic imperative to scale operations, enhance its product offerings, and potentially explore new market segments. Future developments may include technological advancements in its e-commerce platform, expansion into international markets, or strategic partnerships to broaden its customer base. The consistent backing from a diverse group of investors, including venture capital firms and established corporations, points towards a robust strategy aimed at solidifying its market leadership in the fitness e-commerce domain.
See full Fab company page
