What is Eyewa?
Founded in 2017, Eyewa has established itself as the premier online destination for eyewear in the Middle East. The platform offers a comprehensive suite of products, including prescription glasses, sunglasses, blue light filters, and various contact lens solutions. By prioritizing an efficient, user-centric shopping experience, the company has successfully disrupted traditional optical retail, providing high-quality products at accessible price points. Its market position is defined by a robust supply chain and a deep understanding of regional consumer preferences, allowing it to maintain its status as the most trusted digital optical store in the territory.
How much funding has Eyewa raised?
Eyewa has raised a total of $131M across 4 funding rounds:
Series A
$7.5M
Unspecified
$2.5M
Series B
$21M
Series C
$100M
Series A (2019): $7.5M with participation from Equitrust, GS shop, Wamda Capital, and Faith Capital
Unspecified (2020): $2.5M led by EQ2 Ventures, Nuwa Capital, and Wamda
Series B (2021): $21M supported by Nuwa Capital and Kingsway Capital
Series C (2024): $100M featuring Badwa Capital and General Atlantic
Key Investors in Eyewa
Badwa Capital
Badwa Capital is a leading investment bank and growth equity firm focused on the Middle East, providing advisory services and strategic support to facilitate transformative transactions for innovative businesses.
General Atlantic
General Atlantic is a global growth equity firm that provides capital and strategic support to high-growth companies across sectors including technology and consumer services, focusing on international expansion.
Nuwa Capital
Headquartered in Dubai, Nuwa Capital is an investment firm established in 2020 that specializes in providing strategic financial services and capital to emerging businesses.
What's next for Eyewa?
With this latest infusion of capital, Eyewa is well-positioned to accelerate its regional expansion and enhance its technological infrastructure. The strategic focus will likely shift toward deepening its omnichannel presence and optimizing its logistics network to support sustained growth. As the company transitions into this mature phase of its lifecycle, the emphasis will remain on leveraging data-driven insights to refine its product offerings and solidify its leadership in the MENA e-commerce landscape.
See full Eyewa company page
