What is Eyewa?
Founded in 2017, Eyewa has rapidly evolved into the most trusted online destination for optical products in the Middle East. The company provides a comprehensive digital marketplace for prescription glasses, sunglasses, blue light protection, and corrective contact lenses. By prioritizing an efficient, high-quality shopping experience, Eyewa has effectively disrupted traditional brick-and-mortar optical retail. Its market position is defined by a commitment to affordability and accessibility, supported by a robust logistics network that ensures seamless delivery of premium eyewear brands to a diverse and growing consumer base.
How much funding has Eyewa raised?
Eyewa has raised a total of $131M across 4 funding rounds:
Series A
$7.5M
Unspecified
$2.5M
Series B
$21M
Series C
$100M
Series A (2019): $7.5M with participation from Wamda Capital, GS shop, Equitrust, and Faith Capital
Unspecified (2020): $2.5M led by Wamda, EQ2 Ventures, and Nuwa Capital
Series B (2021): $21M supported by Nuwa Capital and Kingsway Capital
Series C (2024): $100M featuring Badwa Capital and General Atlantic
Key Investors in Eyewa
Badwa Capital
Badwa Capital is a leading investment bank and growth equity firm focused on the Middle East, delivering global talent and regional expertise to help clients achieve their business and financial goals.
General Atlantic
General Atlantic is a global growth equity firm that provides capital and strategic support to high-growth companies in sectors such as consumer, financial services, healthcare, and technology.
Wamda
Wamda is a platform that accelerates entrepreneurship ecosystems across the MENA region through various programs, networks, and its dedicated investment vehicle, Wamda Capital.
What's next for Eyewa?
With the successful closure of this major strategic investment, Eyewa is well-positioned to accelerate its next phase of growth. The company is expected to focus on deepening its market penetration, enhancing its proprietary technology stack, and potentially expanding its product portfolio to include more specialized optical solutions. As it scales, Eyewa will likely leverage its recent capital to optimize its omnichannel strategy, ensuring that its digital-first approach remains competitive against both legacy retailers and emerging e-commerce entrants. The involvement of global growth equity partners suggests a clear path toward long-term sustainability and potential regional market leadership.
See full Eyewa company page
