What is Eyewa?
Founded in 2017, Eyewa was established with the clear objective of providing an advanced, user-friendly platform for purchasing high-quality eyewear at accessible price points. The company has since evolved into the largest and most trusted online destination for prescription glasses, sunglasses, blue light glasses, and various types of contact lenses across the Middle East. Eyewa aims to deliver a unique, efficient, and memorable shopping experience, differentiating itself through a combination of product quality, affordability, and customer service.
How much funding has Eyewa raised?
Eyewa has raised a total of $131M across 4 funding rounds:
Series A
$7.5M
Unspecified
$2.5M
Series B
$21M
Series C
$100M
Series A (2019): $7.5M with participation from Faith Capital, Wamda Capital, Equitrust, and GS shop
Unspecified (2020): $2.5M led by EQ2 Ventures, Nuwa Capital, and Wamda
Series B (2021): $21M supported by Nuwa Capital and Kingsway Capital
Series C (2024): $100M featuring Badwa Capital and General Atlantic
Key Investors in Eyewa
Badwa Capital
Badwa Capital is a leading investment bank and growth equity firm focused on the Middle East, delivering global talent and regional expertise to help clients achieve their business and financial goals. The firm provides advisory services to facilitate transformative and strategic transactions, while also partnering with entrepreneurs to support the development of innovative and sustainable businesses.
General Atlantic
General Atlantic is a global growthequity firm that provides capital and strategic support to highgrowth companies in sectors such as consumer, financial services, healthcare, life sciences, and technology. With dozens of portfolio companies worldwide and offices across the Americas, EMEA, and AsiaPacific, it partners with founders and management teams to accelerate growth, international expansion, and transformational initiatives.
Nuwa Capital
Founded in 2020, and headquartered in Dubai, United Arab Emirates, Nuwa Capital specializes in providing investment services for businesses.
What's next for Eyewa?
The recent major strategic investment in Eyewa signals a pivotal moment for the company's expansion and operational enhancement. With substantial backing, Eyewa is poised to further solidify its market leadership, potentially exploring new product lines, enhancing its technological infrastructure, and expanding its geographical reach. The company's strategic focus will likely involve leveraging this capital to drive innovation in the direct-to-consumer eyewear sector, optimize its supply chain, and deepen customer engagement through personalized offerings and advanced digital experiences. This infusion of capital is expected to accelerate its growth initiatives and reinforce its competitive advantage.
See full Eyewa company page
