What is EyeSee?
EyeSee is at the forefront of revolutionizing the market research industry by making implicit insights readily accessible online. The company provides rapid, cost-effective, and actionable insights at unprecedented rates, significantly impacting MarComs, Advertising, Online Communication, and Shopper Marketing. EyeSee collaborates globally with Marketing Directors, Brand Managers, and Researchers from leading retailers, FCMG companies, banks, and telco players, as well as agencies and major market research firms. Their approach uniquely combines breakthrough high technology with deep marketing research expertise, backed by a team with extensive hands-on industry experience, including academics and former directors from prominent MR firms. Based in the US, Belgium, and Serbia, EyeSee is poised to redefine how businesses understand consumer behavior.
How much funding has EyeSee raised?
EyeSee has raised a total of $3.3M across 1 funding round:
Other Financing Round
$3.3M
Other Financing Round (2020): $3.3M with participation from ING Corporate Investments and Smartfin Capital
Key Investors in EyeSee
ING Corporate Investments
ING Corporate Investments is a capital provider specializing in tailor-made equity and subordinated debt solutions for mid-market and larger corporate segments, facilitating transactions and investing as a shareholder.
Smartfin Capital
Smartfin Capital is an investment firm that provides capital for companies, likely focusing on strategic growth opportunities.
What's next for EyeSee?
With its recent major strategic investment, EyeSee is well-positioned to accelerate its growth and further develop its innovative platform. This capital will likely fuel expansion into new markets, enhance technological capabilities, and strengthen its global presence. The company's focus on delivering fast, cost-effective, and actionable insights suggests a strategic direction towards solidifying its leadership in the online market research space, potentially exploring new verticals or deepening its offerings for existing clients in the retail, FCMG, and advertising sectors. The enterprise-level backing indicates a trajectory towards scaling operations and capturing a larger market share.
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