What is Extole?
Founded in 2007 and headquartered in San Francisco, California, Extole offers a robust referral marketing platform designed for easy implementation, fraud protection, A/B testing, and on-brand sharing. The company's software empowers businesses to leverage word-of-mouth marketing effectively, driving customer acquisition and loyalty. Extole's comprehensive suite of tools caters to enterprise-level clients seeking to optimize their customer referral programs and enhance brand advocacy.
How much funding has Extole raised?
Extole has raised a total of $32.3M across 8 funding rounds:
Angel/Seed
$750K
Private Equity
$1.6M
Series A
$5M
Series C
$10M
Private Equity
$7.6M
Private Equity
$5M
Debt
$1.3M
Debt
$1M
Angel/Seed (2009): $750K, investors not publicly disclosed
Private Equity (2010): $1.6M, investors not publicly disclosed
Series A (2010): $5M supported by Redpoint Ventures, Trident Capital, and Norwest Venture Partners
Series C (2012): $10M featuring Shasta Ventures, Norwest Venture Partners, Redpoint Ventures, and Trident Capital
Private Equity (2013): $7.6M backed by Shasta Ventures, Norwest Venture Partners, Redpoint Ventures, and Trident Capital
Private Equity (2013): $5M with participation from Norwest Venture Partners, Redpoint, Shasta Ventures, and Trident Capital
Debt (2017): $1.3M, investors not publicly disclosed
Debt (2020): $1M supported by PPP
Key Investors in Extole
Shasta Ventures
Shasta Ventures is a leading early-stage venture capital firm founded in 2004, specializing in enterprise software startups. They partner with entrepreneurs building innovative products and have a track record of significant investments in the sector.
Norwest Venture Partners
Norwest Venture Partners, established in 1961, is a global multi-stage venture capital and growth equity firm. They invest in a wide range of companies and have a significant presence in the technology sector.
Redpoint Ventures
Redpoint Ventures, founded in 1999, is a venture capital firm that focuses on investments in early growth-stage companies, particularly within the technology industry.
What's next for Extole?
With its recent major strategic investment, Extole is poised for accelerated growth and market penetration. The company is likely to focus on enhancing its platform capabilities, expanding its sales and marketing efforts, and potentially exploring new market segments. This latest round of financing suggests a strong investor confidence in Extole's business model and its ability to capture a larger share of the growing referral marketing landscape. The company's trajectory indicates a strong focus on scaling its operations and solidifying its position as a leader in the customer engagement technology space.
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