What is Extole?
Founded in 2007 and headquartered in San Francisco, California, Extole provides a comprehensive referral marketing platform. Its software is designed for easy implementation, offering robust features such as fraud protection, A/B testing capabilities, and on-brand sharing options. Extole serves businesses looking to leverage customer advocacy and word-of-mouth marketing to drive customer acquisition and engagement. The company's focus on enterprise solutions positions it as a key player in the marketing technology sector.
How much funding has Extole raised?
Extole has raised a total of $32.3M across 8 funding rounds:
Angel/Seed
$750K
Private Equity
$1.6M
Series A
$5M
Series C
$10M
Private Equity
$7.6M
Private Equity
$5M
Debt
$1.3M
Debt
$1M
Angel/Seed (2009): $750K, investors not publicly disclosed
Private Equity (2010): $1.6M, investors not publicly disclosed
Series A (2010): $5M supported by Redpoint Ventures, Norwest Venture Partners, and Trident Capital
Series C (2012): $10M featuring Trident Capital, Redpoint Ventures, Shasta Ventures, and Norwest Venture Partners
Private Equity (2013): $7.6M backed by Shasta Ventures, Trident Capital, Redpoint Ventures, and Norwest Venture Partners
Private Equity (2013): $5M with participation from Shasta Ventures, Redpoint, Trident Capital, and Norwest Venture Partners
Debt (2017): $1.3M, investors not publicly disclosed
Debt (2020): $1M supported by PPP
Key Investors in Extole
Trident Capital
Trident Capital is a multistage venture capital firm that has invested in over 180 companies since its inception in 1993, raising 1.9 billion in capital through seven funds. The firm focuses on various sectors, including a new fund dedicated to cybersecurity investments.
Redpoint Ventures
Redpoint Ventures was founded in 1999 and is a venture capital firm focused on investments in early growth-stage companies.
Shasta Ventures
Shasta Ventures puts entrepreneurs first. A leading early-stage venture capital firm, Shasta partners with bold creative entrepreneurs who are passionate about building great products that deliver amazing work experiences.
What's next for Extole?
With the recent major strategic investment, Extole is poised for accelerated growth and further innovation in the referral marketing space. This capital infusion is expected to bolster its product development, expand its market reach, and enhance its enterprise offerings. The company's trajectory suggests a continued focus on providing sophisticated, scalable solutions for businesses seeking to optimize their customer acquisition strategies through trusted referrals. The ongoing support from its investor base indicates confidence in Extole's business model and its potential for sustained success in the competitive martech industry.
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