What is ExpertVoice?
Founded in 2004 and headquartered in Salt Lake City, ExpertVoice operates as a sophisticated advocacy marketing platform. The company bridges the gap between premium brands and a vast network of experts across more than 30 distinct product categories. By facilitating authentic recommendations, the platform transforms expert knowledge into actionable consumer insights, effectively driving brand loyalty and conversion rates. Its market position is defined by its ability to mobilize professional advocates who influence purchasing decisions at scale, providing a unique value proposition that traditional advertising channels often fail to replicate.
How much funding has ExpertVoice raised?
ExpertVoice has raised a total of $2M across 1 funding round:
Debt
$2M
Debt (2020): $2M with participation from PPP
Key Investors in ExpertVoice
PPP
Public-Private Partnership
What's next for ExpertVoice?
With the recent influx of capital, ExpertVoice is well-positioned to accelerate its enterprise-level growth initiatives. The strategic focus will likely center on expanding its expert network and enhancing the technological infrastructure that powers its recommendation engine. As the company navigates its current lifecycle stage, the emphasis remains on deepening brand partnerships and refining the data analytics capabilities that allow for more precise targeting. By scaling its advocacy ecosystem, ExpertVoice aims to further solidify its dominance in the influencer marketing landscape, ensuring that its network of experts remains the primary driver of consumer trust and brand advocacy in an increasingly fragmented digital marketplace.
See full ExpertVoice company page
